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Running campaigns
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NumberIt shows the number of running campaigns. Filterable by start date and end date. When choosing a time period asChoose week or month,month thenand thecompare: trend comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Running campaigns by channel
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AIt shows the pie chart of the number of running campaigns on each channel. Filterable by the end date.
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Spend
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TotalIt shows the total spend on campaigns. Filterable by start date, end datedate, and campaign. When choosing a time period asChoose week or month,month thenand thecompare: trend comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Spend by channel
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AIt shows the pie chart of spendspending on campaigns per each channel. Filterable by start date, end datedate, and campaign name.
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Spend by campaign (only full weeks visible)
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AIt shows the bar chart of spendspending on campaigns by date. Filterable by start date, end datedate, and campaign name.
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Impressions
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NumberIt shows the number of impressions. Filterable by start date, end datedate, and campaign name.When choosing a time period asChoose week or month,month thenand thecompare: trend comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Reach
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NumberIt shows the number of unique reached users. Filterable by start date, end datedate, and campaign name. When choosing a time period asChoose week or month,month thenand thecompare: trend comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Clicks
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NumberIt shows the number of clicks. Filterable by start date, end datedate, and campaign name. When choosing a time period asChoose week or month,month thenand thecompare: trend comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Impressions by channel
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AIt shows the pie chart of the number of impressions by channel. Filterable by start date, end datedate, and campaign name.
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Reach by channel
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AIt shows the pie chart of unique users reached by channel. Filterable by start date, end datedate, and campaign name.
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Clicks by channel
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AIt shows the pie chart of clicks by channel. Filterable by start date, end datedate, and campaign name.
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CTR
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AIt shows the ratio of users who clicked on ads to the usersthose who viewed the ad.ad, Calculatedcalculated as clicks divided by impressions. Filterable by start date, end datedate, and campaign name.
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CTR by channel
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AIt shows the row chart of the ratio of users who clicked on the ad to the usersthose who viewed the ad,it, plotted by channel.channel, Calculatedcalculated as clicks divided by impressions. Filterable by start date, end datedate, and campaign.
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CPC
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AIt shows the ratio of total spendspends on ads to the users who clicked on ads.ads, Calculatedcalculated as total spendspending divided by clicks. Filterable by start date, end datedate, and campaign.
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CPC by channel
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AIt shows the row chart of the ratio of total spendspends on an ad to the users who clicked on an ad, plotted by channel.channel, Calculatedcalculated as total spend divided by clicks. Filterable by start date, end datedate, and campaign.
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CPM
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CostIt shows the cost of a thousand impressions of the ad. Calculated as spendspending divided by impressions, and it is expressedshown in thousands. Filterable by start date, end datedate, and campaign.
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CPM by channel
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AIt shows the row chart of the cost of thousand impressions of ad by channel.channel, Calculatedcalculated as spend divided by impressions. It is expressedshown in thousands. Filterable by start date, end datedate, and campaign.
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Impressions and reach in time
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AIt shows the bar chart of impressions, unique reached usersusers, and average frequency of impressions by each person.person, Plottedplotted by time.The frequency istime, calculated as impressions divided by unique reached users. Filterable by start date, end datedate, and campaign.
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CPC and CTR in time
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AIt shows the bar chart of CPC (costs per click) and CTR (ratio of users who clicked on the ad to the users who viewed the ad) by time. CPC is computed as spend divided by clicks. CRT is computed as clicks divided by impressions. Filterable by start date, end datedate, and campaign.
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Campaign funnel
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FunnelIt shows the funnel for ad performance from impression to click. Filterable by start date, end datedate, and campaign.
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Campaign insights by channel
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CampaignIt shows campaign insights for each campaign, also by channel and totals. Filterable by start date, end date, channelchannel, and campaign.
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