Mobile Push: use cases

The Mobile Push tab enables designing mobile push notification and displaying it to the selected segments of customers by rendering the notification to their mobile phones.

You can activate the mobile push to the segments depending on the product preferences of the users, the period of their activity, demographic data, and geolocation, you can make the message more personal by using the name of the receiver and offering personal promo codes.

In this Section you will find Use Cases that can be used in Mobile Push:

• Welcome notifications
• Sales and promotions
• Nudge notifications
• Transactional notifications
• Recommended notifications
• Product updates Notifications

Welcome Notifications

The initial push notifications sent to the clients are of utmost importance, as statistic says that 75% of people who downloaded apps become inactive within 30 days, while among those who open an app 11 times in the first month, only 14 percent will churn.

The goal of welcome notifications is to make users familiar with your useful content and offer them a welcome discount or personal promo codes. The primary impressions of the app must be pleasant if you want them to initiate enduring engagement with your company.

• welcome discount

The goal is to initiate a purchase by offering your customers a discount for the first order.

Settings of Message Body	Mobile Push delivered
Get a 20$ discount for your first order! Hey {{customer.name}}! Here is your first beauty box for an amazing price.

• welcome content

The aim is to show users content they might be interested in. Their welcome message will vary based on used attributes.

Settings of Message Body	Mobile Push delivered
5 upcoming events in {{geo.city}} Visit site <link>

• newsletter sign up

The goal is to get more subscribers gathered through all channels. Render push notifications to offer exclusive content to your audience through newsletter communications. 

Settings of Message Body	Mobile Push delivered
{{customer.name}}, become an insider! Subscribe to the newsletter to receive exclusive content we pick just for you.

• personal promo code

The purpose is to stimulate customers to buy new products by giving them an individual promo code through the push notification. 

 

Sales and Promotions

Promote limited offers to your customers that might push them to buy at a short notice. Make the most of Mobile Push to notify the clients before or during your promotion campaigns and time-limited deals.

• price drop

The goal is to inform your customers about decreased prices and seasonal promotions to create a sense of urgency and inspire them to make impulse purchases.

Settings of Message Body	Mobile Push delivered
PRICE DROP ALERT! Grab the {{list.product}} at 35% off.

• holiday special offers

A good holiday marketing strategy includes maximum coverage of all possible interactions between your customers and the company. The goal is to notify your audience about upcoming holiday campaigns (special offers for Halloween, Black Friday, Cyber Monday, Christmas, etc.). 

Settings of Message Body	Mobile Push delivered
Santa’s coming to {{geo.city}},{{customer.name}}! Get your family the perfect Christmas gift, {{products.name}}

• reward program

The aim is to inform your customers about the potential receiving of reward points or if they are about to expire. The loyalty program can inspire your customers to purchase products systematically.

Settings of Message Body	Mobile Push delivered
Make the most of your reward points! Spend more than $100 on the next purchase and double your reward points.