Mobile Push: use cases

The Mobile Push tab enables designing mobile push notification and displaying it to the selected segments of customers by rendering the notification to their mobile phones.

You can activate the mobile push to the segments depending on the product preferences of the users, the period of their activity, demographic data, and geolocation, you can make the message more personal by using the name of the receiver and offering personal promo codes.

In this Section you will find Use Cases that can be used in Mobile Push:

• Welcome notifications
• Sales and promotions
• Nudge notifications
• Transactional notifications
• Recommended notifications
• Product updates Notifications

Welcome Notifications

The initial push notifications sent to the clients are of utmost importance, as statistic says that 75% of people who downloaded apps become inactive within 30 days, while among those who open an app 11 times in the first month, only 14 percent will churn.

The goal of welcome notifications is to make users familiar with your useful content and offer them a welcome discount or personal promo codes. The primary impressions of the app must be pleasant if you want them to initiate enduring engagement with your company.

• welcome discount

The goal is to initiate a purchase by offering your customers a discount for the first order.

Settings of Message Body	Mobile Push delivered
Get a 20$ discount for your first order! Hey {{customer.name}}! Here is your first beauty box for an amazing price.

• welcome content

The aim is to show users content they might be interested in. Their welcome message will vary based on used attributes.