Mobile Push: use cases
The Mobile Push tab enables designing mobile push notification and displaying it to the selected segments of customers by rendering the notification to their mobile phones.
You can activate the mobile push to the segments depending on the product preferences of the users, the period of their activity, demographic data, and geolocation, you can make the message more personal by using the name of the receiver and offering personal promo codes.
In this Section you will find Use Cases that can be used in Mobile Push:
- Welcome notifications
- Sales and promotions
- Nudge notifications
- Transactional notifications
- Recommended notifications
- Product updates Notifications
Welcome Notifications
The initial push notifications sent to the clients are of utmost importance, as statistic says that 75% of people who downloaded apps become inactive within 30 days, while among those who open an app 11 times in the first month, only 14 percent will churn.
The goal of welcome notifications is to make users familiar with your useful content and offer them a welcome discount or personal promo codes. The primary impressions of the app must be pleasant if you want them to initiate enduring engagement with your company.
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welcome discount
The goal is to initiate a purchase by offering your customers a discount for the first order.
| Settings of Message Body | Mobile Push delivered |
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Get a 20$ discount for your first order! Hey {{customer.name}}! Here is your first beauty box for an amazing price. |
|
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welcome content
The aim is to show users content they might be interested in. Their welcome message will vary based on used attributes.
The goal is to get more subscribers gathered through all channels. Render push notifications to offer exclusive content to your audience through newsletter communications.
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personal promo code
The purpose is to stimulate customers to buy new products by giving them an individual promo code through the push notification.
