Mobile Push: create form

The Personalization/ Mobile Push tab allows sending personalized push notification messages to a segmented audience originating from Firebase-enabled mobile applications.

Learn more: about how to configure Mobile Push destination

Mobile Push form

Clicking on the 'create Mobile Push' button on the top will bring you to push notification settings. It is possible to insert content for Mobile Push, select a segment or segments created beforehand, send a notification immediately to the customers, or set a schedule per segment.

How it works

1. Content tab

1.1 Content section

Campaign

(required)

Name of mobile push notification that will be visible in the list on the Personalization/ Mobile Push tab.

Remember: the name of the Mobile Push campaign is unique and can't be used in other notifications.

Title template

(required)

Title of Mobile Push that will be sent to the user's device. It is delivered in bold type to grab customer’s attention. The limit is 100 characters.

Body template

(required)

A message that the user wants to render as a notification to the customers’ mobile phones. The limit is 100 characters.

1.2 Attributes

To personalize a Mobile Push, you can use attributes in the title and body of the Mobile Push template. You may use the attribute picker under the ‘insert attribute’ button to refer to a needed attribute. It is allowed to use single-value attributes only, both scalar and compound.

The syntax for referencing attributes is as follows:

Scalar: {{customer_db_name}}, {{mx_geo_city}}, etc.
Compound: {{bank_cs_cases.date}}, {{bank_web_exit_page.product_viewed}}, etc.

If an attribute value is undefined, it is rendered as an empty string.

Learn more: about use cases of Mobile Push, where examples of attributes are presented.

1.3 Preview section

Users can see a dynamic text appearing on the preview on the right. It is possible to switch previews between iOS and Android.

Warning: If the PII attribute is used in the Mobile Push, it will be displayed on the preview to the user, regardless of the user’s right to see the PII attribute in “Attribute visibility protection”.

Click on the Save button to apply your setting to Mobile Push and enable the activation tab.

2. Activation tab

2.1 Segment section

Segment selection

(required)

A dropdown list that allows selecting a segment of customers you want to send Mobile Push to. Remember, a segment or segments should be created in advance in the Segments tab and should contain customers with known Registration token attribute ID.

One Mobile Push can be sent to more than one segment.

Warning: if a single entity is present in multiple segments, there is a possibility that the customer receives multiple notifications. Try to avoid spamming your customers.

Remember: each segment can have only one active Mobile Push.

Schedule selection

(optional)

It is possible to schedule a specific time for sending Mobile Pushes. Time is scheduled in the UTC timezone.

Currently, it is possible to set a schedule:

at a particular time of the day,
repeat every minute /hour (from hour to hour).

It is possible to set multiple schedules for one segment.

It is possible to schedule sending mobile pushes to different segments independently.

Use the "Send now" button to send the push notification to the audience with immediate effect. If the schedule was set to the segment, then users from the segment will receive notifications on their mobile phones on selected days and time.

2.2 Activation history

Activation history

Activation history lists all Mobile Pushes sent for the last 30 days.

It contains information on the segment name, date, user, and status (waiting, running, error, finished) of rendering the push notification.

The ‘Log’ button redirects the user to the logs box that tracks updates made to a Mobile Push and notes about the level of each modification (“info” or “error”), the time it was made, and a comment.

The ‘Attributes’ section shows the condition of attributes used in the Mobile Push.