Introduction to Meiro Business Explorer

What is Meiro Business Explorer?

Meiro Business Explorer helps to analyse and understand behaviours (~~events~~)events) and characteristics (~~attributes~~)attributes) of your customer which can be gathered from ~~available~~ available data ~~sources~~.sources.

Meiro Business Explorer is a platform that enables you to:

~~Build~~ Build data segments by choosing ~~particular~~ ~~attributes~~.particular attributes.
Look at ~~individual~~ individual customer ~~profiles~~.profiles.
Get a bigger picture ~~through~~ through data ~~summaries~~.summaries.

What is a data source?

A A data source can be any tool that collects customer data (online shop, marketing tool etc.).

A list of all identified data sources can be found ~~under~~ under the Data ~~tab~~,tab, Sources and Destination tab.

What is an attribute?

Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns etc).

A list of all attributes can be found ~~under~~ under the Data tab and Attributes tab.

What is an event?

Events are behaviours of a customer. It shows information about the actions that a customer has performed and when they performed them.

A list of all events can be found ~~under~~ under the Data tab and Attributes ~~tab (coming soon).~~tab.

Recommended browsers

Chromium: version 58 or newer

Google Chrome: version 58 or newer

Microsoft Edge: version 16 or newer

Mozilla Firefox: version 54 or newer

Safari: version 10.1 or newer

Introduction to Meiro Business Explorer