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Set identity stitching

In this tab is possible to set rules for the identity stitching of customer profiles. 

Each customer database is different, therefore it is important to approach each identity stitching individually.

Meiro algorithm will calculate customer identities based on rules defined on what identifiers to choose and where they can be found.

Within this tab is possible to:

  • Create, edit and delete rules that will apply to identity stitching. 

Warning: Changed rules will be applied to new events (not historical ones).

Warning: To set identity stitching, it is important to define Events first.

Remember: Changes will be saved after clicking on the Save button.

Learn more: To learn about identity stitching, please refer to this article

Setup-profile-stitching.png

Create a stitching rule

To create a rule, please click on the Create button and fill the form.

identity-forms.png

General

Attribute: Select an attribute for the rule.

Event: Select events where this attribute can be found.

Value: Define value that will be stitched further and wherein the payload it will be located.

Remember: It is possible to set multiple rules for one attribute.