Identity stitching setup
Entities setup is typically done by the CDP technical consultant.
In the Administration/Entities/Identity Stitching tab, it is possible to: create, edit and delete rules that will apply to identity stitching.
Each customer database is different, therefore, it is essential to approach each identity stitching individually. The Meiro algorithm will calculate customer identities based on rules defined on what identifiers to choose and where they can be found.
Warning: Changed rules will be applied to new events (not historical ones).
Warning: To set identity stitching, it is important to define events first.
Learn more: To learn about identity stitching, please refer to this article.
Stitching Category Creation
To create a rule, click the 'Create stitching category' button and fill out the ID and name of the stitching category in the modal window. Ensure you use a unique ID consisting of only small letters and containing no spaces, numbers, or special characters.
After you click the create button, you will be moved to the stitching category detail page:
| Name | Name of the stitching category. You can edit it if needed. |
| Category ID | ID which was given in the previous step in the modal window. It cannot be changed. |
| Event | Select events where this attribute can be found. |
| Value | Define the value that will be stitched further and wherein the payload it will be located. |
Remember: It is possible to set multiple rules for one attribute.
Remember: it is not possible to modify or delete system stitching rules or remove the stitching category that contains these rules.
Stitching rule graph
The "Stitching rules graph" shows how different events are interconnected within CDP. The graph is presented as a network of nodes and edges, where each node in the graph represents an event, and the edges show relationships between them. These edges can extend beyond a single category, signifying that certain events are included in several stitching categories.
Click on any event to highlight it and investigate its relations with other events.
All identifiers are color-coded based on the event color.
