How to set export to Facebook Audience

 

Facebook Audience export will need to be set first by the user with access to the Administration tab/ Source & Destinations tab.  

It will require first to be set up by the Meiro team within Meiro Integrations. 

Go to the Administration tab/ Sources & Destinations tab.

1. Exported attributes

Exported attributes are attributes that will be exported to the destinations. 

Full list of expected attributes includes: first_name, last_name, phone_number, email, mobile_advertiser_id

Facebook loader requires the following attributes to create an audience: email. and/or phone number, and/or advertising_id.

First name and last name are optional, but the more information is available - the better. 

Refer to the Best practices when using customer information for a Custom Audience article by Facebook.

 

2. Mandatory attributes

Mandatory attributes are attributes that must be present in order to export to the destinations.

For Facebook export that will be: an email address, phone number or advertising_id.

3. MI workspace

MI workspace is the workspace that has been set for the destination in Meiro Integrations. To run exports you need to know the name of the workspace. You should get the name of the respective workspace from Meiro analyst. 

 

4. Parameters

Facebook Loader requires to set up audience name - a required parameter which a business user needs to fill in to export a segment to Facebook Audience. 

 

Meiro Integrations key (required)

Meiro Integrations key is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations. 

 

Name (required)

Name of the Meiro Integration key that will be visible in the Meiro Business Explorer for the export destination. 

The audience is a selected group of your customers that you wish to communicate with. To learn about Facebook audiences please refer to the official Facebook documentation.

 

Required field (checkbox)

Mark Required field to make unable running export without value in parameters. Leave empty if you wish to run export even if parameters are not set up. 

 

Input modes (checkboxes)

Value from list

Checked makes a possible selection from the Value drop-down list. Unchecked make drop-down list unavailable. 

 

User input

Checked allows users to input any value. Unchecked allows you to use only values available from the dropdown list. 

 

After inserting correct values and marking needed fields you can save your parameter. 

 

5. Ready to set

Now your destination is ready to use within segments. 

You can set up multiple audiences to export different segments with different setups. 

To learn how to set Facebook exports within segments, please go to this article.