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Email Visual Editor Guide

This article will guide you through creating the body of your email using the intuitive Visual Editor. The Editor simplifies the email template-building process, as it eliminates the need to write HTML code. With just a few clicks, you can produce professional-looking email templates that meet your specific needs.

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Overview

To begin using the editor, you'll notice that it's separated into two main sections: the primary main editor window on the left and the properties panel on the right. Typically, you can add content elements to the editing section by dragging and dropping them onto the editor window and then adjust them using the options available in the properties panel.

Properties Panel

Block

Content

From the content block, you can select a new content element to add to your message. You can drag and drop the desired element, which could be a button, an image, a text block, a transparent or solid divider, or other options - into the message area located on the right-hand side.

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Layout

The layout block enables you to add structure to your email template. You can drag and drop the selected structure onto the email editor area and adjust its properties. You can add or remove rows and columns, adjust the spacing between the elements, and other options that will help you achieve the desired layout of your email template.

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Layer

The Layer tab allows you to organize the different elements in your email template. This feature is handy when you have multiple elements in your email, and you need to manage their child arrangement or order.

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Configuration

This tab offers various customization options that enable you to modify the block's appearance, properties, and other settings. By clicking on the Configuration tab, you can access the available settings and adjust them to suit your specific needs.

Some of the settings you can modify include:

  • Dimension: this allows you to adjust the size of the block according to your preference;
  • Color: this enables you to choose the color of the block or modify it using custom colors;
  • Typography: you can customize the font family, font size, line height, letter spacing, text decoration, font weight, and font style of the selected text block;
  • Align: you can choose the alignment of the block (left, center, or right) to fit your layout design;
  • Extra: some blocks have additional options, such as image settings or button styling, which can also be modified from the Configuration tab.

Content Blocks

The Content block comprises a variety of tiles that correspond to different types of content that you can include into your email message. The following content elements are available:

Block

Description

Text

This element allows you to add text to your email template with formatting options, such as font, size, text color, alignment, and spacing.

Image

This block allows you to upload an image in your email template. You can upload your own images and also customize the size and alignment of the image.

Button

With this element, you can easily add a button to your email template. The button's appearance and functionality can be fully customized, including text, color, size, and alignment. Additionally, you can specify the destination URL to which the user will be directed after clicking the button.

Hero

It is a full-width content block that you can use as the main section of your email message. You can add images, text, buttons, and other elements to create an eye-catching and engaging message.

Navbar

Navbar is a content block that you can use to create a navigation menu where you can customize the menu items.

Social

A block that allows you to add social media icons to your email template. You can choose which social media platforms to include and customize the color and size of the icons. 

Divider

This element allows you to place a horizontal line or an invisible divider between other content components in your email template. You can choose between a solid or transparent divider and adjust its size and style to fit your message design.

Spacer

The block enables you to add a space between other elements in your email template. You can adjust the height and width of the spacer to create the desired amount of space.

Column

The Column block enables you to create multiple columns in your email message. You can choose the number of columns, adjust the width and spacing of each column, and add other elements within each column.

Wrapper

The Wrapper block is a container element that groups other elements together. You can use it to organize and style different elements in your email message, such as columns or sections.

Section

The Section block allows you to add a full-width section to your page with customizable background colors or images. Within the Section block, you can also add additional content blocks such as text, images, and buttons.

Group

The "Group" block allows grouping multiple content blocks together into a single container, making it easier to move and edit them as a single unit. This feature provides a simple way to organize your page layout and keep related content blocks together. 

Carousel

The Carousel block enables you to display multiple images or pieces of content in a rotating slideshow format on your website.

Accordion

With the Accordion block, you can add multiple sections of content that expand and collapse when clicked, revealing more information. 

Text block

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When you add a text block to your template, you can click on a text content block to access the toolbar, which provides access to a variety of text editing tools, including font family, font size, basic formatting options like bold and italic, text alignment, numbered and bullet lists, font color, and links, among others.:

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Adding personalization

To use the attribute picker, click on the attribute picker icon, and it will display a list of all available attributes that you can choose from. You can then select the attribute you want to use, and it will be inserted into your email content.



The pop-up window for the “Link” button allows the user to give the link details.

  • the destination URL to which the user will be directed after clicking the text;
  • the "Target" toggle refers to the behavior that should occur when the link is clicked:
    • when the "Target" toggle is turned on, it means that the link will open in a new tab or window when clicked;
    • when the "Target" toggle is turned off, the link will open in the same tab or window as the email template when clicked
  • the "Underline" applies or removes an underline from the link text.

Configuration of text block

These configuration options allow you to fully customize the appearance of the text block in Visual Editor.

Dimension

Allows setting the height and padding of the text block

Color

Allows choosing the color of the text and background

Typography

Includes several options to customize the font of the text, including:

  • Font family: you can choose from a list of available font families for your text;
  • Font size: you can adjust the size of the text in pixels;
  • Line height: you can adjust the space between lines of text;
  • Letter spacing: you can adjust the space between individual letters of text;
  • Text decoration: you can add underline, overline, or strike-through to your text;
  • Font weight: you can adjust the weight or thickness of the text;
  • Align: allows you to choose the alignment of the text, with options for left, center, and right alignment;
  • Font style: includes options for normal (standard font style) or italic styles (italicized version of the selected font).

Additional configurations

Extra, iteration, and condition settings are described here.


Image block


Once you add an image block to your email template, you can easily upload your own image and customize it by adjusting its size, alignment, and alternative text. Additionally, you have the option to add a link to the image, allowing you to link the image to a landing page or website, for instance.

Configuration of image block

Setting

Here you can set the following:

  • upload an image to the block: to upload a file to the template, click on the upload button in image configurations. The image file should have a suffix such as .jpg, .jpeg, .png, .gif, etc., to ensure it is displayed correctly.
  • set the background color

Remember: the maximum file size allowed for upload is 500 kb.

Dimension

Allows you to set the width and height of the image. You can also adjust the padding of the image, which is the space between the image and the surrounding content. To align the image, use the align option. You can choose from three options: left, center, or right.

Link

In the link configuration for an image block, you can set the following:

  • Href: the URL that the image will link to when clicked.

  • Target: determines how the link will be opened when clicked. You can choose to open the link in the same window (_self) or a new window/tab (_blank).

Border

Allows configuring the border around the image:

  • the "border" option allows you to set the border width.

  • the "border radius" option allows setting the degree of roundness on the corners of the image border (e.g., 10px).

Extra

Reference to attributes that can be added to HTML elements when using the editor.


Title attribute: extra information about an element, usually displayed as a tooltip when the user hovers over the element.


Alt attribute: alternative text for an image if it cannot be displayed or if the user is using a screen reader. This is important for accessibility, as it ensures that users with visual impairments can still understand the content.


Class name: a class for an element that can be used to apply CSS styles to multiple elements at once.

Additional configurations

Iteration and condition settings are described here.

 

Button block

When you add a button block to your template, you can customize the text, font, font size, font color, background color, border color, border radius, padding, and alignment of the button. You can also add a link to the button, which is helpful if you want to link the button to a landing page or website.

Configuration of button block

By customizing the configurations of the button block, you can create a button that matches your brand and fits seamlessly into your email template.


 

Setting

Allows setting the link of a landing page or website. You can set the following:

  • Href: the URL that the button will link to when the user clicks on it.

  • Target: determines how the link will be opened when clicked. You can choose to open the link in the same window (_self) or a new window/tab (_blank).

Dimension

Allows you to adjust the basic settings for the button, such as its width and padding. You can also set the inner padding of the button, which is the space between the button's text and the button's edges.

Color

You can customize the background color, text color of the button, and color of the button.

Typography

This feature enables you to customize the font style of your text, including font family, size, weight, height, letter spacing, and alignment. Additionally, you can add text decoration, such as underline, overline, line-through, blink, and inherit, to enhance the appearance of your text.

Border

Here, you can adjust the border properties of the button. In addition to "none," the "Border" configuration for the button block may also offer options for border styles such as solid, dashed, dotted, double, groove, ridge, inset, and outset.

The "Border radius" configuration allows you to adjust the roundness of the button's corners from fully squared (0px) to more rounded (max 20pt).

Additional configurations

Extra, iteration, and condition settings are described here.

 

Social block


When you add a social media block to your template, you can choose which social media platforms to include, such as Facebook, Twitter, LinkedIn, Instagram, or any of your wish. You can also customize the color and size of the icons.

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Configuration of social block

Setting

Allows choosing between a vertical or horizontal layout for your social icons and their alignment.

Typography

Enables you to customize the font style of your text, including font family, size, weight, height, font style, color, and background color spacing. Additionally, you can add text decoration, such as underline, overline, line-through, blink, and inherit, to enhance the appearance of your text.

Social item

This configuration refers to each individual social media icon displayed within the block. For example, if the social block includes icons for Facebook, Twitter, and Instagram, then there are three social items within the block. Each social item can be individually configured to include the URL for the associated social media profile, as well as to adjust the icon itself.

Dimension

These settings refer to the dimensions and padding of the social block's icon and text. You can adjust the width and border radius of the icon, as well as the padding around it. Similarly, you can adjust the padding around the text, both on the top/bottom and left/right sides.

Additional configurations

Extra, iteration, and condition settings are described here.