Segment export: Criteo

Prerequisites

To export to Criteo, this destination must be set by the administrator. 

Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience but also by mandatory attributes that have been set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those ten will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

Parameters

Advertiser ID (required, user input)

Criteo Advertiser ID.

Audience ID (optional, user input)

Audience ID is an optional field, when left empty, it creates a new audience upon export, with the name defined in Audience Name, and description in Audience Description. If filled, it adds new users to an existing audience upon export, but it won't modify the Audience Name and Audience Description.

Audience Name (required, user input)

The name that will be visible in Criteo Audiences.

Audience Description (required, user input)

The description will be visible in Criteo Audiences.

What are the exported attributes/ values for this destination?

Email values will be exported to this destination. 

What are the mandatory attributes for this destination?

To export to this destination, the email needs to be known to the customer.