Best Practices for Attributes Creation

Attribute IDs

Attribute IDs with this format and order:

<source>_<attribute name>_<attribute type>

Example:

web_first_name_last
crm_emails_all
stitching_phone
me_transactions_comp

Attribute naming

For Meiro User ID attributes, name it 1PT Meiro Web ID

For percentages, percentiles, engagement scores, include (%) in attribute name, and define it so that its value ranges from 0 to 100.

For monetary values, include currency e.g CZK, AUD in attribute name. 

Attribute ordering in customer profile

The order of attributes in the customer profile can be specified.

To specify the ordering, go to the public.attributes of your instance's database and change the order_index to your desired ordering with ascending numbers. The default order_index value is 1000.

Labels

PII, Customer Information and Channel Engagement labels are 3 important labels that should be set up.
Learn how to set up here.

What these labels do in Meiro Business Explorer:

PII - attributes with this label will be anonymized for users with no granted access to PII data. 

Customer Information - attributes with this label will appear in the Profile Highlights section of the customer profile

Channel Engagement - attributes with this label will appear in the Channel Engagement section of the customer profile