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Best Practices for Attributes Creation

Attribute IDs

Attribute IDs with this format and order:

<source>_<attribute name>_<attribute type>

Example:

web_first_name_last
crm_emails_all
stitching_phone
me_transactions_comp

Attribute naming

For Meiro User ID attributes, name it 1PT Meiro Web ID

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For percentages, percentiles, engagement scores, include (%) in attribute name, and define it so that its value ranges from 0 to 100.

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For monetary values, include currency e.g CZK, AUD in attribute name.  

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Attribute ordering in customer profile

The order of attributes in the customer profile can be specified.

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To specify the ordering, go to the public.attributes of your instance's database and change the order_index to your desired ordering with ascending numbers. The default order_index value is 1000.

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Labels

PII, Customer Information and Channel Engagement labels are 3 important labels that should be set up.
Learn how to set up here.

What these labels do in Meiro Business Explorer:

PII - attributes with this label will be anonymized for users with no granted access to PII data.  

Customer Information - attributes with this label will appear in the CustomerProfile Highlights section of the customer profile

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Channel Engagement - attributes with this label will appear in the Channel Engagement section of the customer profile

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