Simple ways to save marketing budget & time with Meiro & Mailchimp

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Benefits of Meiro & Mailchimp paired together

How to do it 

Practical example

One of the strong points of Meiro Business Explorer is that Meiro’s identity resolution algorithms stitch the data from various data sources. This way, Meiro holds more information about customers than any other tool.  The segmented audience is more precise, therefore campaigns are more likely to reach the right people. 

Merging Meiro with Mailchimp can increase the open rate by 200%, and the click rate by 400 % (we checked this out)

i.e. combine website behavior with people who have visited product pages A and B, that have more than 4 page views per session but have not visited page D.

In Meiro, it is possible to see each individual customer profile and timeline of customers' actions. Once you send a campaign, you can view the customer profiles of those who opened them and performed further action from there. 

With this, you can easily check if the campaign has met your goals and if your campaign efforts worked.

Segment customers that opened your campaign, made a purchase, and send them a promo code or other rewards. 

Segment customers who opened campaigns or shopping cards, but quitted, and resend them personalized messages.

Segment the audience that opened your Mailchimp campaign and activated it in other channels e.g. Facebook  Ads, Google Ads, and more. 

Set clear goals, what are you trying to achieve?  Draw a simple customer journey and think about what ideally would be a result of your Mailchimp campaign. Think of who is your target audience.

Based on the above objectives segment the right audience. For example:

To promote content targeted for retail audiences, segment customers that have read similar articles already, that you know are categorized as retailers, that are submitted to your newsletter and given contact details. 

To promote general content, define which customers may be interested and widen your audience (e.g. marketers, publishers, advertisers), perhaps the ones that clicked on the content of a similar type, who subscribed to the newsletter. 

Exclude

Think if you do not need to exclude anybody from your campaign e.g. competitors or customers you know would not like this content (e.g. non-technical customers for quite techy content).

Segment customers that clicked on your article and send a follow-up on the next step (offer demo calls,  or support of other kinds). 

Segment customers that opened the newsletter you sent and check their customer profiles if there was an interesting pattern in actions following the newsletter. Check if the goals you set were achieved.