Simple way to save marketing budget & time with Meiro & Mailchimp

1. Benefits of Meiro & Mailchimp paired together

Precise targeting

One of the strong points of Meiro Business Explorer is that MeiroMeiro’s identity resolution algorithms stitch the data from various data sources. InThis this wayway, Meiro holds far more information about customers than probably any other tool.  In this way theThe segmented audience is more precise, therefore campaigns reachare more likely to reach the right people. 

Merging Meiro with Mailchimp can increase the open rate by 200%, and click rate by 400 % (we checked this out).

i.e. combine website behaviour with people who have visited product pages A and B, that have more than 4 page views per session but have not visited page D.

Measure your success

In MeiroMeiro, it is possible to see each individual customer profile and timeline of customers actions. 

SendOnce you send a campaign, thenyou seecan theview customer profiles of peoplethose who opened itthem and seeperformed iffurther theyaction actionedfrom further.there. 

InWith this simple waythis, you can seeeasily check if the campaign youhas sendmet resultedyour in desired activitygoals and check if your campaign efforts worked out.worked.

Check the results & follow up

Segment customers that opened your campaign, purchasedmade aftera that,purchase, and send them a promo code or other reward.rewards. 

Segment customers who opened campaigns,campaigns openedor shopping cards, but quitted, and resend them personalised messages. 

Segment audience that opened your Mailchimp campaign and activated it in other channels e.g. Facebook  Ads, Google Ads and more. 

2. How to do itit 

Know your objectives well

Set clear goals, what are you trying to achieve? 

Draw a simple customer journey and think what ideally would be a result of your Mailchimp campaign. 

Think of who is your target audience.

Personalize your audience

Based on the above objectives segment the right audience.

For example:

To promote content targeted for retail audiences, segment customers that have read similar articles already, that you know are categorised as retailers, that are submitted to your newsletter and given contact details. 

To promote general content, define which customers may be interested and widen your audience (e.g. marketers, publishers, advertisers), perhaps the ones that clicked alreadyon onthe content of similar type, who subscribed to the newsletter. 

Exclude

Think if you do not need to exclude anybody from your campaign e.g. competitors or customers you know would not like this content (e.g. non non-technical customers for quite techy content).

Follow up with customers that reacted to your newsletternewsletter.

Segment customers that clicked on your article and send a follow up on the next step (offer demo call,calls,  or support of other kinds). 

Segment customers that opened the newsletter you sent and seecheck their customer profiles, check  if there was anyan interesting pattern in actions following the newsletter. SeeCheck if the goals you set were achieved. 

3. Practical example

Imagine you schedule a webinar that that you wish to promote through the Mailchimp campaign.  Let's say your campaign is designed for other marketers, but this is a webinar only for the audience that attended your previous webinars. 

Segment your audience: marketers that already attended previous webinars. Probably you would like to exclude contacts that seem from competitors,competitors or customers that did not behave well on a previous webinar. 

Export segment to MaichimpMailchimp and send a campaign.

Follow up with all customers that clicked on the campaign but did not sign up. Segment customers that received the campaign, clicked on the campaign but did not sign up. 

Check out customerthe profiles of customers that attended the webinar and see if the desired next action was done e.g. demo scheduled, purchase or contact with the sales team or customer service (whichever of those were your objective).