Identity stitching and how customer profile's identity appears
Customer entities are defined through a process called identity stitching. There is no magic behind it but only one rule: if two events share the same identifier, they belong to the same customer entity. InAt the same timetime, it is possible to define multiple identifiers that make customer profiles more accurate.
Data collection
First data is collected from various data sources (for exampleexample, Meiro Events, Facebook), and it can be used for marketing automation tools, databases of customerscustomer profiles like CRMs, or anything else. Collected data is processed within Meiro Integrations.
Learn more: About currently available connectionsconnections, please refer to this article. If you do not see a source you need, please contact the Meiro team.
Identity stitching
Collected data is cleaned and stitched within Meiro Integrations. This is where the identity stitching is managed by the data analystsanalyst team.
During this process, various customer profiles' “identifiers” are defined (for exampleexample, email, phone number, cookie) and extracted from events. If two events share the same identifier (for exampleexample, the same email), they are assigned to the same customer entity. After identity stitching, other attributes are computed to enrich customer profiles with as much information as possible.
Identity stitching can be fully customized during the implementation process.
Browse through stitched customerprofile data
Customer profile identity data collected and stitched within Meiro Integrations is delivered to Meiro Business ExplorerExplorer, where any user (including non non-IT, technical users) can easily browse through it, as well as:
- Build segments and export them,
- See individual
customerscustomer profiles, - Have an overview of the
customers’customer profiles’ data.
How can I check the customers’ identity for each customer?profile?
For each customer profile, it is possible to view an Identity Graph that will demonstrate how data has been stitched together. It is a simple color-coded graph showing what data and when it has been connected.
Why would I like to know the identity graph?
It is possible to check out how various data isare connected together,connected, as well as inspect the quality of stitched data. It allows easy to spot any abnormalities possible to investigate further with analysts.
Learn more: about identity stitching with Meiro here.
How long does it take to build a customer profile identity?
It depends on each client, its data sourcessources, and the volume of the data. Usually, customer entities are calculated almost in real-time.
Who has control over customers’the customer profiles’ identity?
Each client is in full control of customers’the customer profile’s identity and can choose identifiers that will define customers.the customer profile.
CustomerProfile identities are calculated by the Meiro algorithm managed and designed by our analysts' team. It is possible at any time to investigate further and check out the reasoning of it, as well as change it if needed due to the client’s specificity.