Identity stitching and how customer identity appears
Customer entities are defined through a process called a profile or identity stitching. There is no magic and everything is transparent. There is only one rule: if two events share the same identifier, they belong to the same customer entity.
Browse through stitched customer data
How I can check my customer identity?
How long does it take to build a customer identity?
Who has control over customers’ identities?
Data collection
Data is collected from various data sources (for example Meiro Events, or any other tool) and it can be used for marketing automation tools, databases of customers like CRMs, or anything else. Collected data is processed within Meiro Integrations.
Learn more: About currently available connections please refer to this article. If you do not see an available source of the data you wish to include, please contact the Meiro team.
Data Stitching
Collected data is cleaned and stitched within Meiro Integrations. This is where the profile stitching is managed by the data analysts team.
During this process, various customer “identifiers” are defined (for example email, phone number, cookie) and extracted from events.
Identity stitching can be fully customized during the implementation process.
After profile stitching, other attributes are computed to enrich customer profiles with as much information as possible.
Browse through stitched customer data
Customer identity data collected and stitched within Meiro Integrations is delivered to Meiro Business Explorer where any user (including non IT, technical users) can browse through it, as well as:
- Build segments,
- See individual customers profiles,
- Have an overview of the customers’ data and its content.
How I can check the Customers’ Identity for each customer?
For each customer profile, it is possible to view an Identity Graph that will demonstrate how data has been stitched together. It is a simple color-coded graph showing what data and when has been connected.
Why would I like to know the identity graph?
It is possible to check out how various data are connected together, as well as inspect the quality of stitched data.
It allows easily to spot any abnormalities possible to investigate further with analysts.
How long does it take to build a customer identity?
It depends on each client, its data sources and the volume of the data.
Usually, customer entities are calculated almost in real-time.
Who has control over customers’ identity?
Each client is in full control of customers’ identity and can choose identifiers that will define customers.
Customer identities are calculated by the Meiro algorithm managed and designed by our analysts' team. It is possible at any time to investigate further and check out the reasoning of it, as well as change it if needed due to the client’s specificity.