Loader Yandex Audience

Yandex Audience, part of the larger Yandex ecosystem, provides a valuable advertising tool that allows businesses to reach a wide range of customers across Yandex’s platforms. Known for its robust data and targeting capabilities, Yandex Audience helps brands segment and target specific user groups with personalized content, driving more effective engagement. By analyzing Yandex Audience data, businesses can fine-tune their marketing strategies, ensuring that their messages resonate with the right people, ultimately leading to stronger user connections and better campaign performance.

Business Value in CDP

Integrating a Customer Data Platform (CDP) with Yandex Audience enhances your ability to target and engage customers through Yandex's powerful advertising network. Using Meiro’s CDP, you can segment and analyze your customer data to create detailed audience profiles based on user behaviors and preferences. Once these segments are ready, they can be easily loaded into Yandex Audience for precise targeting.

This integration enables businesses to run highly relevant, personalized ad campaigns on Yandex’s platforms. For example, you can target users who have demonstrated strong interest in your products or have high engagement with your brand. By sending these segmented profiles directly to Yandex Audience, your ads reach the most relevant users, increasing the likelihood of positive responses and campaign success.

Steps for setting up Yandex Audience Loader

Follow this step-by-step guide to configure the component:

The first step is to set up the loader within Meiro Integration by following the instructions given in this article.
Set up the loader as a destination in CDP. Read here.
Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

To set Yandex Audience as a destination within Meiro Integration, use the Yandex Audience Loader component.

Component Process:

component reads the configurations for an access token, account id and methods that are enabled
for each of the methods enabled/selected, component sends a request to Yandex API
component loads the imports.csv input file with information about users included in the audience

Requirements

Before proceeding with the setup, ensure that you have the OAuth2 access token and account id available. These credentials are essential and must be entered in the configuration settings to authenticate and authorize requests sent via the Yandex API.

Data In/Data Out

Data In

Loader requires a СSV file in directory /data/in/tables/imports.csv.
Each line of the CSV file must contain a person who will be included in audience, where both of the attributes EMAIL and PHONE are required.

Example:

EMAIL, PHONE, OTHER_FIELDS

Eg: test@meiro.io,+025 123 456 789, some-testing-field test2@meiro.io,+123 456 753,other_one

Data Out

N/A

Learn more: about folder structure in configuration here.

Parameters

Name	The name of the audience, used for creation or updating purposes.
Audience ID	If left empty, a new audience ID will be created. If provided, the existing audience with this ID will be updated.
Prehashed Values	Indicates whether the user values are already prehashed (True) or not (False).
Append data to existing segment or replace it	Enable if you want to append data to an existing segment, or disable if you want to replace data

Method Parameters

Below is the method available for interacting with the Yandex API:

create_audience_segment method: This method creates an audience populated with the individuals listed in the input file.