ePrivacy and GPDR Cookie Consent by Cookie Consent Skip to main content

Loader The Trade Desk

The Trade Desk is a global technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

Learn more: about The Trade Desk on the official website.

It is possible to export Trade Desk ID or Device ID (IDFA/ADID) from Meiro Integrations to the  Trade Desk through the Trade Desk loader. The data is sent in CSV format to the Trade Desk.

Data In/Data Out

Data In

Input should be in

/data/in/tables/tdid.csvfor TDID

or

/data/in/tables/daid.csv for Device ID

 

File should contain 1 column with IDs of only one type (Device ID or TDID) without a header. Structure:

 

2c834e53
2c834e54

Column names should be the same as the name of the file.

 

Component supports sending both files daid.csv and tdid.csv at the same run.

Data Out N/A

Learn more: about folder structure in configuration here.

Parameters

TTD-parameters.png

To run a Trade Desk is important to set the component’s parameters. All parameters are mandatory

Domain (required) The domain where you wish to load your data from Meiro. The Trade Desk’s delivery domain for ads is adsrvr.org
Advertiser (required) The Advertiser ID can be found in the Trade Desk Preferences menu (top left corner, in the First Party Data Credential section. It is an alphanumeric code.
Secret (required) The Secret Key can be found in the Trade Desk Preferences menu (top left corner, in the First Party Data Credential section. It is an alphanumeric code (around 30 characters).
Name (required) The name of the table under which export will be visible within the Trade Desk.
TTL (required) TTL is defined in seconds. It defines how long this user will remain active relative to Items.Data.TimestampUtc. Once expired, this data will not be used for targeting. The maximum value of 43200 (30 days).