Loader Snapchat Audience

Snapchat, the popular social media platform known for its ephemeral content, offers a unique advertising opportunity for businesses to reach a highly engaged, mobile-first audience. Snapchat AdsAudience provideprovides a visually-driven,deeper immersiveunderstanding experienceof the platform's user base, allowing businesses to segment and target specific groups with tailored content. By analyzing Snapchat Audience data, brands can refine their marketing strategies, ensuring that allowstheir brandsmessages resonate with the right people. This leads to createmore attention-grabbing,effective advertisements.engagement, better personalization, and ultimately, stronger connections with users.

Business value in CDP

Sending customer data fromUtilizing a Customer Data Platform (CDP) to enhance Snapchat AdsAudience targeting offers asubstantial powerfulbenefits wayfor your marketing efforts. By leveraging the CDP to enhance the precisionsegment and impactanalyze ofcustomer your advertising campaigns. By using the Snapchat Ads loader within a CDP,data, you can exportcreate well-segmentedprecise customeraudience profiles directlybased toon Snapchat,detailed ensuringinsights thatand yourinteractions. adsOnce these segments are targeted to the most relevant audiences. For example,defined, you can load them directly into Snapchat Audience.

This integration enables you to target adsSnapchat tousers with highly relevant and personalized ads. For instance, you can focus on users who have shown interest in specific products or have a high likelihoodengagement of conversion based on their past interactionslevels with your brand.

TheBy abilitysending these well-segmented profiles to updateSnapchat theseAudience, audienceyou segments in real-time ensuresensure that your advertising remainsefforts relevantare anddirected responsiveat those most likely to changesrespond in customer behaviour. This dynamic approach not only maximizes the effectiveness of your Snapchat ad campaigns but also improves the overall return on investment by ensuring that your ads reach the right people at the right time.positively.

Steps for setting up Snapchat AdsAudience Loader

Follow this step-by-step guide to configure the component:

1. The first step is to set up the loader within Meiro Integration by following the instructions given in this article.

2. Set up the loader as a destination in CDP. Read here. 

3. Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

For setting Snapchat AdsAudience as a destination within Meiro Integration, use the Snapchat AdsAudience loader component. This component creates a new audience or updates users to an existing audience in Snapchat. 

Component process

• The component first reads the configurations for the access token, ad account ID, and enabled methods.

• For the selected method, it sends a request to the Snapchat API. 

• The component then loads the imports.csv input file, which contains information about the users to be included in the audience. 

Requirements

Before proceeding with the setup, ensure that you have the OAuth2 access token and Ad Account ID readily available. These credentials are essential and must be entered in the configuration settings to authenticate and authorize requests sent via the Snapchat API.

Data In/Data Out

EMAIL,PHONE,MOBILE_AD_ID
test@meiro.io,+025 123 456 789,some-testing-phone-identifier,+123 456 753,

Learn more: about folder structure in configuration here.

Parameters

Method Parameters

Below is the method available for interacting with the Snapchat API:

• create_audience_segment method: This method creates an audience populated with the individuals listed in the input file. If provided the Audience ID, the component updates an existing audience; if left empty, a new audience will be created confidently.