Loader Snapchat Ads

Snapchat, the popular social media platform known for its ephemeral content, offers a unique advertising opportunity for businesses to reach a highly engaged, mobile-first audience. Snapchat Ads provide a visually-driven, immersive experience that allows brands to create attention-grabbing, advertisements.

Business value in CDP

Sending customer data from a Customer Data Platform (CDP) to Snapchat Ads offers a powerful way to enhance the precision and impact of your advertising campaigns. By using the Snapchat Ads loader within a CDP, you can export well-segmented customer profiles directly to Snapchat, ensuring that your ads are targeted to the most relevant audiences. For example, you can target ads to users who have shown interest in specific products or have a high likelihood of conversion based on their past interactions with your brand.

The ability to update these audience segments in real-time ensures that your advertising remains relevant and responsive to changes in customer behaviour. This dynamic approach not only maximizes the effectiveness of your Snapchat ad campaigns but also improves the overall return on investment by ensuring that your ads reach the right people at the right time.

Steps for setting up Snapchat Ads Loader

Follow this step-by-step guide to configure the component:

The first step is to set up the loader within Meiro Integration by following the instructions given in this article.
Set up the loader as a destination in CDP. Read here.
Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

For setting Snapchat Ads as a destination within Meiro Integration, use the Snapchat Ads loader component. This component creates a new audience or updates users to an existing audience in Snapchat.

Component process

The component first reads the configurations for the access token, ad account ID, and enabled methods.
For the selected ~~method,~~method, it sends a request to the Snapchat API.
The component then loads the imports.csv input file, which contains information about the users to be included in the audience.

The create_audience_segment method is used to create an audience based on the users listed in this file. If provided the Audience ID, then the component updates an existing audience; if left empty, a new audience will be created with confidence.

Requirements

Before proceeding with the setup, ensure that you have the OAuth2 access token and Ad Account ID readily available. These credentials are essential and must be entered in the configuration settings to authenticate and authorize requests sent via the Snapchat API.

Data In/Data Out

Data In

Loader requires a СSV file in directory /data/in/tables/imports.csv.
Each line of the CSV file must contain a a person who will be included in audience, where at least one of the attributes EMAIL, PHONE or MOBILE_AD_ID is required.

Example:

EMAIL,PHONE,MOBILE_AD_ID
test@meiro.io,+025 123 456 789,some-testing-phone-identifier,+123 456 753,

Data Out

N/A

Learn more: about folder structure in configuration here.

Parameters

Access token (required)	The code used to authenticate requests sent via the Snapchat API.
Ad Account ID (required)	The unique identifier for the ad account used to send requests to the Snapchat API.
Audience ID	If left empty, a new audience ID will be created. If provided, the existing audience will be updated with this ID.
Name	The name of the audience, it is used for creation or updating purposes.
Description	The description of the audience, used for creation or updating purposes.
Retention days (optional)	The number of days a person should remain in the audience.
Prehashed Values	Indicates whether the user values are already prehashed (True) or not (False).

Method Parameters

Below is the method available for interacting with the Snapchat API:

create_audience_segment method: This method creates an audience populated with the individuals listed in the input file. If provided the Audience ID, the component updates an existing audience; if left empty, a new audience will be created confidently.