Loader Snapchat Ads

Snapchat, the popular social media platform known for its ephemeral content, offers a unique advertising opportunity for businesses to reach a highly engaged, mobile-first audience. Snapchat Ads provide a visually-driven, immersive experience that allows brands to create attention-grabbing, advertisements.

Business value in CDP

When utilizing the Snapchat Ads loader within a CDP, you can combine Snapchat user data with other customer data sources. This creates a more comprehensive view of your customers, enabling better targeting and personalization of ads.

Steps for setting up Snapchat Ads Loader

Follow this step-by-step guide to configure the component:

The first step is to set up the loader within Meiro Integration by following the instructions given in this ~~article.~~article.
Set up the loader as a destination in CDP. Read here.
Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

For setting Snapchat Ads as a destination within Meiro Integration, use the Snapchat Ads loader component. This component creates a new audience or updates users to an existing audience in Snapchat.

Component process

The component first reads the configurations for the access token, ad account ID, and enabled methods.
For the selected method, it sends a request to the Snapchat API.
The component then loads the imports.csv input file, which contains information about the users to be included in the audience.

The create_audience_segment method is used to create an audience based on the users listed in this file. If provided, the Audience ID, then the component updates an existing audience; if left empty, a new audience will be created with confidence.

Data In/Data Out

Data In

Loader requires a СSV file in directory /data/in/tables/imports.csv.
Each line of the CSV file must contain a a person who will be included in audience, where at least one of the attributes EMAIL, PHONE or MOBILE_AD_ID is required.

Example:

EMAIL,PHONE,MOBILE_AD_ID
test@meiro.io,+025 123 456 789,some-testing-phone-identifier,+123 456 753,

Data Out

N/A

Learn more: about folder structure in configuration here.

Parameters

Access token (required)	The code used to authenticate requests sent via the Snapchat API.
Ad Account ID (required)	The unique identifier for the ad account used to send requests to the Snapchat API.
Audience ID	If left empty, a new audience ID will be created. If provided, the existing audience will be updated with this ID.
Name	The name of the audience, it is used for creation or updating purposes.
Description	The description of the audience, used for creation or updating purposes.
Retention days (optional)	The number of days a person should remain in the audience.
Prehashed Values	Indicates whether the user values are already prehashed (True) or not (False).

Method Parameters

Below is the method available for interacting with the Snapchat API:

create_audience_segment method: This method creates an audience populated with the individuals listed in the input file.