Loader Facebook Conversion API

This component adds events to the Facebook Conversion API.

Requirements

To use the Facebook loader, one needs to authorize the Facebook account. Authorization can be done in 2 ways:

1. The user who has access to an Ad account in Facebook Business Manager and has access to Audiences click on the “Authorize” button in the same browser where one logged in in his Facebook Ad account.
2. Authorization link can be copied by an analyst working in Meiro Integrations and sent for authorization to a person who has the required level of access and should open the link in the same browser where one logged in in his Facebook Ad account.
3. Users would then have to set up a Facebook pixel with conversion API.

 

Learn more: How to set up a Facebook pixel with conversion API here.

Learn more: How to verify that the events have been received on Facebook here.

 

 Data In/ Data Out

Data In

CSV for events should be located in /data/in/tables/imports.csv   Learn more: about column formatting please refer to the Facebook help website.    Warning: Requests to Facebook Conversion API are sent in batches of 1000 events, if any given event in a batch is invalid, the entire batch will be rejected.   Required input user_gender (required) m(male) or f(female) event_name (required) string event_time  (required) integer - Unix timestamp   Warning: This needs to be earlier than 7 days ago otherwise the request would be invalid. and at least one user's information (prefix user_) is required   Other possible inputs event_id string custom_value float custom_currency string - must be valid  ISO 4217 currency code user_email string user_phone string user_gender string - must be “m” or “f” user_date_of_birth string - “yyyymmdd” eg: “19971226” user_last_name string user_first_name string user_city string user_state string user_zip string user_country string - lower caselowercase two-letter country code, eg. “us” user_external_id string - any unique id from advertisers   Learn more: about external id here   user_client_ip_address string user_client_user_agent string user_click_id string , fbc browser cookie   Learn more: about fbc browser cookies here user_browser_id string, fbp browser cookie   Learn more: about fbp browser cookies here user_subscription_id string user_facebook_login_id integer - ID issued by Facebook Learn more: about ID issued by Facebook here user_lead_id integer - ID from Facebook’s Lead Ads Learn more: about ID from Facebook Lead Ads here

Data Out

N/A

 

 Learn more: about the folder structure here.

 

Parameters

Pixel_ID (required)

This is the Pixel ID of the Facebook Pixel you created. Conversion API events will be sent to this Pixel.    Learn more: about Facebook Pixel with Conversion API here.