Loader Facebook Conversion API

Overview

This component adds events to the Facebook Conversion API.

Requirements

To use the Facebook loader, one needs to authorize the Facebook account. Authorization can be done in 2 ways:

1. The user who has access to an Ad account in Facebook Business Manager and has access to Audiences click on the “Authorize” button in the same browser where one logged in in his Facebook Ad account.
2. Authorization link can be copied by an analyst working in Meiro Integrations and sent for authorization to a person who has the required level of access and should open the link in the same browser where one logged in in his Facebook Ad account.
3. Users would then have to set up a Facebook pixel with conversion API.
   

   Learn more: How to set up a Facebook pixel with conversion API here.

   
   

   Learn more: How to verify that the events have been received on Facebook here.

 

 Data In/Data Out

Data In	Upload all files into into /data/in/tables/imports.csv
Data Out	N/A

The structure of the input data are as follows: 

Required Input	user_gender are m(male) or f(female) event_name event_time  and at least one of user information (prefix user_) are required.
	event_name, event_time, event_id, custom_value, custom_currency, user_email, user_phone, user_gender, user_date_of_birth, user_last_name, user_first_name, user_city, user_state, user_zip, user_country, user_external_id, user_client_ip_address, user_client_user_agent, user_click_id user_browser_id, user_subscription_id, user_facebook_login_id, user_lead_id

 

Learn more: about column formatting please refer to the Facebook help website. 

 Learn more: about the folder structure here.

 

Parameters

Pixel_ID (required)

This is the Pixel ID of the Facebook Pixel you created. Conversion API events will be sent to this Pixel.  Learn more: about Facebook Pixel with Conversion API here.