AppsFlyer webhook

This article gives you knowledge of how webhooks send information from AppsFlyer to Meiro Events. 

Requirements

You need to get the appsflyer_id, which is the mandatory parameter in server-to-server event messages.

Feature

The AppsFlyer webhook doesn't support multi-events in one HTTP request, which means each event must be sent as a separate event.

 

In order to process the event correctly, it is important to ensure that the JSON query you send as a response to the trigger is stringified, as in the example: {\"af_revenue\":\"6\" ,\"af_content_type\":\"wallets\"} .

 

Examples of events in AppsFlyer include:

• New subscriber (triggered when a user completes the signup process)

• Last viewed product (triggered when a user views a specific product details page)

• Recommended product (triggered when a user adds items to their wishlist)

• Abandoned basket (triggered when a user initiates the checkout but didn't yet complete it)

• Successful bill payment (triggered when a user conducts payments)

Example data

Example of Server-to-server events API in AppsFlyer:

 

curl --location --request POST 'https://api2.appsflyer.com/inappevent/<app_id_placeholder>' \
--header 'authentication: <dev_key_placeholder>
' \
--header 'Content-Type: application/json' \
--data-raw '{
  "appsflyer_id": "9999999999999-9999999999999999999",
	"advertising_id": "aaaaaaaa-aaaa-aaaa-aaaa-aaaaaaaaaaaa",
	"customer_user_id" : "example_customer_id_123",
	"ip": "199.0.2.1",
	"app_version_name" : "example_version_name",
	"eventTime" : "2020-02-25 12:00.000",
	"eventName": "af_purchase",
	"eventCurrency": "ZAR",        "os" : "14.6",        "att" : 3,
	"eventValue": 
	"{
		\"af_revenue\": \"1006\",
		\"af_content_type\": \"wallets\",
		\"af_content_id\": \"15854\",
		\"af_quantity\" :\"1\"
   }"
}
'

Use cases

Here are practical use cases on how to generate Appsflyer webhooks with the Meiro Events:

1. Meiro CDP can receive subscribers’ profile information as soon as they completed signing up. This allows having a complete record of all subscribers in the CDP, afterward you may target them by offering a welcome discount for the first order;

2. Collecting the type of content users view in order to better understand what categories are the most popular and link product views with product sales.