Understanding Segmented Audiences in Email Campaigns

The "Segmented" section provides an overview of the number of customer profiles that can be targeted using the Email channel. Only customer profiles with the attribute matching the email'Email subscription status' attribute thatand isapplied specifiedsegment in the configurationconditions will receive the relevant campaign. The number includes profiles with known emails, where consent has been given, and emails are not blocked.

In the given example, the "segmented" section displays "84 out of 982". This indicates that out of the total 982 customer profiles that possessmatch the 'Email subscription status' attribute defined in the configuration of Emails, e.g., Email (with consent,a given consent set to true and blocked status set to false), only 84 profiles are segmented based on the conditions specified in the segment. Hence, only these 84 profiles will receive the Email campaign.

Segmented number for multiple segments in one sending batch

When multiple segments are used in a single sending batch, the number of customer profiles that will receive the Email campaign is determined by applying the "or" operator between the conditions specified in all segments.

Let's consider the following example:

• Segment 1: "ChromeCzechia users" with 84911 customer profiles
• Segment 2: "IndonesiaMale users" with 65727 customer profiles
  

In this scenario, the sending batch will combine the segments using the "or" operator.

The total number of customer profiles that will receivereceiving the Email campaign will be the sum of the profiles from each segment minus any duplicates. It's important to note that the "registration'Email tokensubscription status' attribute ID" is still considered in the overall targeting. Only customer profiles that possess thetrue attributeconsent definedand infalse theblocked configuration,status, in addition to meeting the conditions of the segments, will receive the Email campaign.

In the given example, the "segmented" section displays "1124 out of 982"5". The 1124 customer profiles are formed based on this flow: (conditions used in the "ChromeCzechia users" segment OR conditions used in the "IndonesiaMale users" segment) AND registration(true tokenconsent attributeAND ID.false blocked status).

The simplest visual presentation of the sending batch combining multiple segments could be represented as follows: