Understanding Segmented Audiences in Email Campaigns
The "Segmented" section provides an overview of the number of customer profiles that can be targeted using the Email channel. Only customer profiles with the attribute matching the email attribute that is specified in the configuration will receive the relevant campaign.
In the given example, the "segmented" section displays "84 out of 982". This indicates that out of the total 982 customer profiles that possess the attribute defined in the configuration of Emails, e.g., Email with consent, only 84 profiles are segmented based on the conditions specified in the segment. Hence, only these 84 profiles will receive the Email campaign.
Segmented number for multiple segments in one sending batch
When multiple segments are used in a single sending batch, the number of customer profiles that will receive the Email campaign is determined by applying the "or" operator between the conditions specified in all segments.
Let's consider the following example:
- Segment 1: "Chrome users" with 84 customer profiles
- Segment 2: "Indonesia users" with 65 customer profiles
In this scenario, the sending batch will combine the segments using the "or" operator.
The total number of customer profiles that will receive the Email campaign will be the sum of the profiles from each segment minus any duplicates. It's important to note that the "registration token attribute ID" is still considered in the overall targeting. Only customer profiles that possess the attribute defined in the configuration, in addition to meeting the conditions of the segments, will receive the Email campaign.
In the given example, the "segmented" section displays "112 out of 982". The 112 customer profiles are formed based on this flow: (conditions used in the "Chrome users" segment OR conditions used in the "Indonesia users" segment) AND registration token attribute ID.
The simplest visual presentation of the sending batch combining multiple segments could be represented as follows:
