Snapchat Audience destination

Prerequisites for setting up Snapchat Audience loader

1. The first step is to set up the loader within Meiro Integration by following the instructions given in the article. 
   • After you finalize the first step, you can proceed with the following:
2. Set up the loader as a destination in CDP. This step is described in this article below.
3. Export segmented customer profiles to the destination. Read here.

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations and check Destination ID and use it in the Meiro Business Explorer.

Name

(required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail)

Description

(optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon

(required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/  Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes

(required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.
"Mandatory attributes" all customers in the export must have those attributes' values known.

For this destination:
Exported Attributes: Email or Mobile Advertising ID is required. Phone number can also be exported optionally, depending on the use case.
Mandatory Attributes: Email or Mobile Advertising ID

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameters:

Audience ID

(optional)

 Meiro Integration key: audience_id (optional)

• If audience_id is provided, the component will expect the list already exists and will update the contacts in it
• If it is not provided, the component will create the list with name from audience_name and populate it

Name: Audience ID

The name will be displayed for the user in the segments export parameter section.

Required field: non ticked

This field is not required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Parameters:

Audience Name

(required)

Meiro Integration key: audience_name (required)

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required

Value from list: unticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Parameters:

Retention Days

(required)

The number of days a user stays in the audience list since its most recent addition to the list. This parameter can be set to any value between 1 and 9999. A value of 9999 indicates lifetime retention.

Learn more: about Snapchat’s Customer Retention policy here.

Meiro Integration key: retention_days (required)

Name: Retention Days

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required

Value from list: unticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Exportable

Exportable shows how many customer profiles will be exported to your destination.
This number is defined by the conditions you choose to segment the audience but also by mandatory attributes set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those ten will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Snapchat Audience, the mandatory attribute is: “Email” or “Mobile Advertiser ID”. Customers who we do not know the “Email” or “Mobile Advertiser ID” will not be exported to Snapchat.

Parameters

Audience ID (optional, user input)
Audience ID is an optional field, when left empty, it creates a new audience upon export, with the name defined in Audience Name. If filled, it adds new users to an existing audience upon export, but it won't modify the Audience Name.

Audience Name (required, user input)

The audience name that will be visible in Snapchat

Retention Days (required, user input)
The number of days a user stays in the audience list since its most recent addition to the list.