Setup guide: smart segments

Setup guide is for setting up Meiro Business Explorer, ~~usually~~usually, it is done by the Meiro team.

Set Smart Segments in the Setup/ Smart Segments tab that will be visible to users in the Segments/ Smart Segments tab.

~~Learn from this article:~~

1. Set Smart Segments

Click on the Create Smart Segment button. Choose the Smart Segments name. If you will not choose the name your segment will stay unnamed.

Fill out the form:

Name Your Segment ~~(required)~~	Insert the name of your Smart Segment
Short Description ~~(required)~~	Insert the further specification of your segment
Position in group ~~(required)~~	Smart Segments are groups of 3 for the same attribute in one row. You can choose if this segment will appear as first, ~~second~~second, or third.
Choose Picture ~~(required)~~	For each Smart Segment, you should choose the picture that will be visible in the Smart Segments tab.

Choose the right attributes and conditions and click on the Save Conditions button.

2. Smart Segments groups

Below you can find segments that are currently possible to set as a smart segment.

Remember: Please keep in mind that setting particular segments depend on your customer database and available events/ attributes. If you need any other segment that is listed below, please contact the Meiro team.

Smart Segment type

Example

Age group

The Silent Generation (1926-1945)

Baby Boomers (1946-1964)

Generation X (1965-1979)

Xennials (1975-1985)

Millenials (1980-1994)

Generation Z (1995-2012)

Channel preference

Social

Customer interaction

Recently active (<once a week)

Medium (<once a month)

Drifting (<once a year).

Customer lifetime

Loyalist (>1 year)

Regulars (1-2 months)

Newbies (<30 days)

EDM engagement

Super engaged (>66 engagement score)

Medium (33-65 engagement score)

Fading (<33 engagement score)

Email subscription

Subscribed

Not subscribed

Unsubscribed

FavouriteFavorite device

Desktop users

Mobile users

Tablet users

Location

Big city (+1000 000)

City (100 000- 1000 000)

Villare/ Rural area (>100 000)

Mobile app engagement

Super engagement (>66 engagement score)

Medium (33-66 engagement score)

Fading (<33 engagement score)

Permission to contact

Yes

Unknown

Source

Google

Facebook

Instagram

Spending frequency

Frequent spenders (>once a month)

Active spenders (>once a year)

Drifting spenders (<once a year)

Spending recency

Most recent spenders (<30days)

Medium spenders (1-6 months)

Least recent spenders (>6 months)

Web engagement

Super engaged (>66 engagement score)

Medium (33-66 engagement score)

Fading (<33 engagement score)

Total spend

Top Spenders (Highest 30%)

Mid Spenders (Medium)

Low Spenders (Lowest 30%)

Remember: There will be no default conditions displayed if there are no conditions set.

3. Permissions needed

Please keep in mind that view and edit of Smart Segments will ~~depending~~depend on on permissions that have been granted to the users:

Permission	What it allows
Segment Create	~~Will allow~~allows the user to copy Smart Segment to My Segments and edit it further there.
Segment Insight	~~Will allow~~allows the user to see the Insights tab for each Smart Segment.
Segment Export	~~Will allow~~allows the user to set export destinations for Smart Segment after it has been copied to My Segments.
Customer Detail	~~Will allow~~allows the user to see Customer Detail tabs for Smart Segments.
Smart Segment	~~Will allow~~allows the user to edit the Smart Segments tab.

Learn more: To learn more about user roles please refer to this article.