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Set Smart Segments

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Set Smart Segments

Available Smart Segments groups

 

1. Set Smart Segments

Click on the Create Smart Segment button.Choose the Smart Segments name. If you will not choose the name your segment withwill stay unnamed. 

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Fill the form:

Name Your Segment (required) Insert the name of your Smart Segment
Short Description (required) Insert the further specification of your segment
Position in group (required) Smart Segments are groups 3 for the same attribute in one row. You can choose if this segment will appear as first, second or third. 
Choose Picture (required) For each Smart Segment, you should choose the picture that will be visible in the Smart Segments tab.

 

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Choose the right attributes and conditions and click on the Save Conditions button. 

choose-conditions.png

 

2. Smart Segments groups

Below you can find segments that are currently possible to set as a smart segment. 

Remember: Please keep in mind that setting particular segments depend on your customer database and available events/ attributes. If you need any other segment that is listed below, please contact the Meiro team.

Smart Segment type

Example
Age group

Age-Group.png

The Silent Generation (1926-1945)

Baby Boomers (1946-1964)

Generation X (1965-1979)

Xennials (1975-1985)

Millenials (1980-1994)

Generation Z (1995-2012)

 
Channel preference

 

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Social

Email

Search
Customer interaction

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Recently active (<once a week)

Medium (<once a month)

Drifting (<once a year). 
Customer lifetime

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Loyalist (>1 year)

Regulars (1-2 months)

Newbies (<30 days)
EDM engagement

edm-engagement.png

Super engaged (>66 engagement score)

Medium (33-65 engagement score)

Fading (<33 engagement score)
Email subscription

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Subscribed

Not subscribed

Unsubscribed
Favourite device

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Desktop users

Mobile users

Tablet users
Location

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Big city (+1000 000)

City (100 000- 1000 000)

Villare/ Rural area (>100 000)
Mobile app engagement

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Super engagement (>66 engagement score)

Medium (33-66 engagement score)

Fading (<33 engagement score)
Permission to contact

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Yes

No

Unknown
Source

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Google

Facebook

Instagram
Spending frequency

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Frequent spenders (>once a month)

Active spenders (>once a year)

Drifting spenders (<once a year)
Spending recency
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Most recent spenders (<30days)

Medium spenders (1-6 months)

Least recent spenders (>6 months)
Web engagement

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Super engaged (>66 engagement score)

Medium (33-66 engagement score)

Fading (<33 engagement score)
Total spend

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Top Spenders (Highest 30%)

Mid Spenders (Medium)

Low Spenders (Lowest 30%)

 

 

3. Permissions needed

Please keep in mind that view and edit of Smart Segments will dependenddepending on  permissions that have been granted to the users:

Permission What it allows
Segment CreatCreate Will allow the user to copy Smart Segment to My Segments and edit it further there.
Segment Insight Will allow the user to see the Insights tab for each Smart Segment.
Segment Export Will allow the user to set export destinations for Smart Segment after it has been copied to My Segments.
Customer Detail Will allow the user to see Customer Detail tabs for Smart Segments.
Smart Segment Will allow the user to edit the Smart Segments tab. 

 

Learn more: To learn more about user roles please refer to this article. 

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