Set Smart Segments
Learn from this article
| Set the Smart Segment |
| Smart Segments groups |
| Accesses needed |
1. Set the Smart Segment
Click on the Create Smart Segment button.Choose the Smart Segments name. If you will not choose the name your segment with stay unnamed.
Fill the form:
| Name Your Segment (required) | Insert the name of your Smart Segment |
| Short Description (required) | Insert the further specification of your segment |
| Position in group (required) | Smart Segments are groups 3 for the same attribute in one row. You can choose if this segment will appear as first, second or third. |
| Choose Picture (required) | For each Smart Segment, you should choose the picture that will be visible in the Smart Segments tab. |
Choose the right attributes and conditions and click on the Save Conditions button.
2. Smart Segments groups
Below you can find segments that are currently possible to set as a smart segment.
Remember: Please keep in mind that setting particular segments depend on your customer database and available events/ attributes. If you need any other segment that listed below, please contact Meiro team.
|
Smart Segment type |
Example |
|
Age group
|
The Silent Generation (1926-1945) Baby Boomers (1946-1964) Generation X (1965-1979) Xennials (1975-1985) Millenials (1980-1994) Generation Z (1995-2012)
|
|
Channel preference
|
Social Search |
Customer interaction
|
Recently active (<once a week) Medium (<once a month) Drifting (<once a year). |
Customer lifetime
|
Loyalist (>1 year) Regulars (1-2 months) Newbies (<30 days) |
EDM engagement
|
Super engaged (>66 engagement score) Medium (33-65 engagement score) Fading (<33 engagement score) |
Email subscription
|
Subscribed Not subscribed Unsubscribed |
Favourite device
|
Desktop users Mobile users Tablet users |
Location
|
Big city (+1000 000) City (100 000- 1000 000) Villare/ Rural area (>100 000) |
Mobile app engagement
|
Super engagement (>66 engagement score) Medium (33-66 engagement score) Fading (<33 engagement score) |
Permission to contact
|
Yes No Unknown |
Source
|
|
Spending frequency
|
Frequent spenders (>once a month) Active spenders (>once a year) Drifting spenders (<once a year) |
Spending recency |
Most recent spenders (<30days) Medium spenders (1-6 months) Least recent spenders (>6 months) |
Web engagement
|
Super engaged (>66 engagement score) Medium (33-66 engagement score) Fading (<33 engagement score) |
Total spend
|
Top Spenders (Highest 30%) Mid Spenders (Medium) Low Spenders (Lowest 30%) |
3. Permissions needed
Please keep in mind that view and edit of Smart Segments will be dependent on permissions that have been granted to the users:
"Segment Create" will allow the user to copy Smart Segment to My Segments and edit it further there.
"Segment Insight" will allow the user to see the Insights tab for each Smart Segment.
"Segment Export" will allow the user to set export destinations for Smart Segment after it has been copied to My Segments.
"Customer Detail" will allow the user to see Customer Detail tabs for Smart Segments
"Smart Segment" will allow the user to edit the Smart Segments tab.
Learn more: To learn more about user roles please refer to this article.