Personalization of website content

Personalize & activate data in Personalization tab. Here you can create web banners that will be displayed on the website, only for a chosen audience of customers. Rules defined for each audience are customizable, as well as the look of the web banner.

Common use cases

Acquisition to a club or membership	Target customers that you value the most with club membership e.g. after purchase of a particular set of products or view of a certain website content.
Assisted conversion	Target customers: with assigned, but not redeemed vouchers, that are about to abandon the shopping basket.
Collect data about customers	Target customers that view the website for a particular time and prompt data collection e.g. shopping basket with newsletter promotion and email collections. Sent form to fill for customers that frequently buy baby products, to collect more data about the baby in order to be able to send customized offers. Display scheduled demo messages when a customer is on a particular part of the website.
Communicate with customers	Target customers with a personalized message e.g. for customers that ordered and status of their order is in progress, send a message to check their order status.
Customers form specific location	Target customers that are in a particular location and promote particular products.
Drive loyalty	Target customers that are already in the loyalty club, prompt checking how many points they have.
Promotion based on engagement	Target customers that are club members, VIP customers, customers with satisfaction score <xy % and offer special promotions.
Retention activity	Target customers that are likely to buy a particular product and prompt buying, offer promotion.
Specific device users	Target customers that use a particular device, device model or iOS and target them with a specific campaign.
Vendor campaigns	Target customers of a particular interest that you wish to promote a particular product for, check the number of pageview and results of your promotion.