Pinterest Audience destination

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations and check Destination ID and use it in the Meiro Business Explorer.

Name

(required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail)

Description

(optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon

(required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/  Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes

(required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.
"Mandatory attributes" - all customers in the export must have those attributes' values known.

For Pinterest destination:

• Exported Attributes: Email
• Mandatory Attributes: Email

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter: Ad Account ID (optional)

Applicable for clients with multiple Pinterest Ad accounts. This parameter allows the user to choose which ad account to send the audience to.

Meiro Integration key: ad_account_id (required)

• It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Ad Account ID

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Parameter: Audience ID (required)

Meiro Integration key: audience_name(required)

• If audience_id is provided, the component will expect that the list already exists and will update the contacts in it, ignoring the audience_name.

• If audience_id is not provided, the component will create the list with name from audience_name and populate it.

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Parameter: Audience ID (optional)

Meiro Integration key: audience_id (optional)

• If audience_id is provided, the component will expect that the list already exists and will update the contacts in it, ignoring the audience_name.

• If audience_id is not provided, the component will create the list with name from audience_name and populate it.

Name: Audience ID

The name will be displayed for the user in the segments export parameter section.

Required field: non ticked

This field is not required to be filled.

Value from list: non ticked

Ticked makes a possible selection from the value drop-down list. Unticked - disables a drop-down list.

User Input: ticked

This field is required to be filled in by the user doing the export.

Exportable

Exportable shows how many customer profiles will be exported to your destination.
This number is defined by the conditions you choose to segment the audience but also by mandatory attributes set up by the administrator (that must be present to export to your destination).

For example:

If you segment 1000 profiles, but only 10 have mandatory attributes present, only those 10 will be exported to your destination.

To export customers to Pinterest Audience, the "Email" attribute is mandatory. Customers without an "Email" will not be exported.

Mandatory attributes are visible in the Data Library/ Destinations tab.

Parameters

Ad Account ID (required, user input)

Applicable for clients with multiple Pinterest Ad accounts. This parameter allows user to choose which ad account to send the audience to.

Audience Name (optional, user input)

The audience name that will be visible in Pinterest.

Audience ID (required, user input)

Audience ID is an optional field, when left empty, it creates a new audience upon export, with the name defined in Audience Name. If filled, it adds new users to an existing audience upon export, but it won't modify the Audience Name.