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Mobile Push: use cases

The Mobile Push tab enables designing mobile push notification and displaying it to the selected segments of customers by rendering the notification to their mobile phones.

You can activate the mobile push to the segments depending on the product preferences of the users, the period of their activity, demographic data, and geolocation, you can make the message more personal by using the name of the receiver and offering personal promo codes.

In this Section you will find Use Cases that can be used in Mobile Push:

  • Welcome notifications
  • Sales and promotions
  • Nudge notifications
  • Transactional notifications
  • Recommended notifications
  • Product updates Notifications

Welcome Notifications

The initial push notifications sent to the clients are of utmost importance, as statistic says that 75% of people who downloaded apps become inactive within 30 days, while among those who open an app 11 times in the first month, only 14 percent will churn. 


The goal of welcome notifications is to make users familiar with your useful content and offer them a welcome discount or personal promo codes. The primary impressions of the app must be pleasant if you want them to initiate enduring engagement with your company.

The goal is to initiate a purchase by offering your customers a discount for the first order.

Message body

Mobile Push delivered

 

Get a 20$ discount for your first order!

Hey {{customer.name}}! Here is your first beauty box for an amazing price.

 


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The aim is to show users content they might be interested in. Their welcome message will vary based on used attributes.

Text for setting

Text that user will see

5 upcoming events in {{geo.city}}

Visit site <link>


image.png


The goal is to get more subscribers gathered through all channels. Render push notifications to offer exclusive content to your audience through newsletter communications. 


How to set (example):

  1. Create Segment for the audience that are not subscribed to newsletter campaigns. 

  1. Create Mobile Push for this just created segment

  2. Send Mobile Push


Text for setting

Text that user will see

{{customer.name}}, exclusive content is waiting for you!

Receive insider information to our loyal audience. 

Be part of it. Subscribe to our newsletters <link>

Glenn, become an insider! Subscribe to the newsletter to receive exclusive content we pick just for you.

The purpose is to stimulate customers to buy new products by giving them an individual promo code through the push notification. 

 

Text for setting

Text that user will see

{{customer.name}}, thanks for your booking!

Enjoy 10% off for renting cars on your vacation with code: {{promo.code}}

Ari, thanks for your booking!

Here's 10% off on car rental in Spain to make your vacation even more beautiful!

Use code: RENT10





Sales and Promotions

Promote limited offers to your customers that might push them to buy at a short notice. Make the most of Mobile Push to notify the clients before or during your promotion campaigns and time-limited deals.

The goal is to inform your customers about decreased prices and seasonal promotions to create a sense of urgency and inspire them to make impulse purchases.

Text for setting

Text that user will see

PRICE DROP ALERT!

Grab the {{list.product}} at 35% off

PRICE DROP ALERT!

Grab the Baby Pull-On Leggings at 35% off.


A good holiday marketing strategy includes maximum coverage of all possible interactions between your customers and the company. The goal is to notify your audience about upcoming holiday campaigns (special offers for Halloween, Black Friday, Cyber Monday, Christmas, etc.). 


Text for setting

Text that user will see

Santa’s coming to {{geo.city}}!

{{customer.name}}, get your family the perfect Christmas gift,

{{products.name}}

Santa’s coming to Chicago, Miranda!

Get your family the perfect Christmas gift,

Lukana 160 Extendable dining table.



The aim is to inform your customers about the potential receiving of reward points or if they are about to expire. The loyalty program can inspire your customers to purchase products systematically.


Text for setting

Text that user will see

Some awesome rewards are expecting you!

Spend higher than $100 on the next purchase and your earned reward points will be doubled.

Make the most of your reward points!

Spend more than $100 on the next purchase and double your reward points.





Nudge Notifications

Using Mobile Push allows you to guide the customers from received notifications to the necessary and immediate actions. Nudge Notifications can deliver desired results from receivers, which makes it to be a required tool for driving the efficiency of any company. Nudge Notifications aim to keep customers engaged with the product and application, or offer them the extra push to complete pending action. 


  • churn prevention

One of the main reasons why your customers are forgetting about your service, product, or company at all, is the lack of reminders coming from you. The best practice is to recall your fading customers who have not logged in 7 days by sending them a personalized Mobile Push.


Text for setting

Text that user will see

Are you still here?

Don’t forget to extend your membership in Kiwi Life Club. Check your email!

Are you still here, Alice?

Don’t forget to extend your membership in Kiwi Life Club. Check your email!


The goal of an abandoned basket notification is to show the customer the product, which was recently added to the shopping basket but was not purchased. This will remind the customers of their purchase intention and guide them to finish the checkout process.

Text for setting

Text that user will see

Hey {{customer.name}}!

The {{products.name}} you added to your cart will be out of stock soon.

Come back to continue ordering.

Hey, Zoey!

The Purse Majesty you added to your cart will be out of stock soon.

Hurry up to your cart 




Offer your clients a bonus for filling out the registration form. Gather information about your customers that will help you to improve targeting your audience.


Text for setting

Text that user will see

Extra spin of wheel for you!

Just complete the registration form to receive an extra spin of a wheel.

The extra spin of the wheel for you!

Complete the registration to receive an extra spin of a wheel to get more discount.




Transactional Notifications

Mobile Push can notify customers with a message about a status of an order, delivery updates, changes with account balance, authentication with an unknown device, changed password, etc. These push notifications can take diverse forms across industries and engagement channels but are perfectly fitted into the buying process and banking system.


  • order confirmation

The aim is to notify a customer that an order was successfully sent and will be processed soon by the company. 


Text for setting

Text that user will see

{{customer.name}}, thank you for the order!

We have received your order {{order.number}} and it is being processed.

Jack, thank you for shopping with us!

We have received your order n. 000823 and it is being processed.


  • approval of the loan

The aim is to notify customers about the status of their requests and inform them if there were any actions taken. 


Text for setting

Text that user will see

Hi {{customer.name}}!

Your {{loan.name}} credit line was activated. {{loan.amount}} was successfully transferred to your account 

Hi Liam!

Your MKO credit card limit was activated and $1500 was successfully transferred to your account. 


  • password was changed

The goal is to notify customers if the new passcode was approved by the system so that users know what credentials can be used to sign in next time.

Text for setting

Text that user will see

Password is changed!

You have successfully changed your password.

Password is changed!

You have successfully changed your password.


Recommendation Notifications

Mobile Push can notify the customers by offering them products that might be of their interest, relying on consumer preferences and purchase history. Recommendations tailored to customers' interests are increasing the likelihood to purchase.

  • product highlight

The goal is to point attention to the product your customer might get interested in. 



Text for setting

Text that user will see

Looking for a healthy option for your pet?

We think he will like it, {{priduct.name}}!

Looking for a healthy option for your pet?

Try EmpireFood, we think your dog will love it.


  • seasonal recommendations

Offer your customers to check a seasonal collection of the product.


Text for setting

Text that user will see

It is time to take care of yourself! 

Increase your immune system with the products that must be in your home aid kit.

<link>

The spooky autumn is here! 

Boost your immune system with the products that are a must in your first aid kit.


 

  • new arrival/service

The aim is to inform your customers about new product or service.


Text for setting

Text that user will see

Check this out!

Now you can chose delivery directly to your home. Read more <link> 

Doesn't matter if it's raining outside!

Now you can choose delivery directly to your home.



 


  • other app's features

The aim is to offer your customers about your other Apps that might be useful to them.


Text for setting

Text that user will see

Hey {{customer.name}}!

Use our MooDo Music App to listen to music without ads.

<link>

Hey Gordon, tired of ads?

Use our MooDo Music App to listen to music without any interruption.


Product Updates Notifications


Mobile Push comes in useful to notify customers about significant changes in the company’s product.


  • new article

The goal is to highlight the most noteworthy content from a much wider collection of daily news. Show your customers that you respect their time by alerting them about updates to the material that is concidered to be newsworthy.


Text for setting

Text that user will see

{{article.title}}

Read more <link>

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