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Segment export: Mailchimp

Learn from this article:Prerequisite

Prerequisite

Export to Mailchimp

FAQs

Prerequisite

To export to Mailchimp. you need to have Mailchimp export set by the administrator.

After segmenting the audience, go to the Exports section where you should be able to find to which destination is currently possible to export the segment (It is possible to set more exports, but it requires the help of the Meiro team).

Export to Mailchimp

Export settings

1. Create a segmentExportable

CreateExportable ashows how many customers will be exported to your destination.


This number is defined by the conditions you choose to segment ofthe customersaudience but also by mandatory attributes that youhave wishbeen set up by the administrator (that must be present to export to Mailchimpyour (e.g.destination).

contacts


from

For webinarsexample, if you segment 1000 profiles but only 10 profiles have alreadymandatory organized,attributes present, only those 10 will be exported to promoteyour future webinars).destination.

segment.png

Mandatory attributes are visible in the Data tab/ Sources & Destinations tab.


For Mailchimp this is:

email

Customers whom email is now known for, will not be exported to Mailchimp.
2. Exports

Parameters

section

GoMailchimp totag the Exports section,. (required)

 

Name the audience however you would like. In our example, we named it “Mailchimp export audience test”. Remember the name you choose, it will be useful in the next steps.

 

With the parameter, existing contacts in Mailchimp are tagged.

 

If the name of the parameter is changed, the contacts would have another tag attached to it. So if the parameter was named "Audience A" and pushed to Mailchimp and later on another batch is pushed Mailchimp with the same name.

 

The size of "Audience A" goes up. If it was named "Audience A" when it was pushed to Mailchimp the first time and then later on it was changed to "Audience B" and pushed out to Mailchimp, the overlapping contacts would have both "Audience A" & "Audience B" tagged to them.




parameters Mailchimp.png

 

Mailchimp environemnt

3. Go to Mailchimp campaign

Go to Mailchimp and create a campaign or go to an existing campaign that you would like to use the audience on

4. Select recipients of the Mailchimp campaign

Under the “To” section, click the “edit recipient” button.

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5. Use the audience for the Mailchimp campaign

For the “audience” drop-down, select the audience that is connected to Meiro. In this example, it is “MEIRO.IO GENERAL”.

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For the “segment/tag”  drop-down field, select the name of the audience that you exported from Meiro.

Screenshot 2021-04-23 at 11.59.54.png


The exported audience from Meiro can be found under your Mailchimp Audience < Tags

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FAQs

Can I add new customers? Yes, if in your exported audience will be a customer that is not in Mailchimp, it will be added there and tagged with the name filled in Meiro parameters.
Can I update existing customers? Yes, if your customer is already in Mailchimp, it will be tagged with Meiro parameters. If a customer has a tag already, a new tag will be added to an existing one.


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