Segment export: Mailchimp

Learn from this article:

Prerequisite

Export to Mailchimp

FAQs

Create a segment of customers that you wish to export to Mailchimp (e.g. contacts from webinars you have already organized, to promote future webinars).

Go to the destination/parameters section, name the audience however you would like. In our example, we named it “Mailchimp export audience test”. Remember the name you choose, it will be useful in the next steps.

With the parameter, existing contacts in Mailchimp are tagged. If the name of the parameter is changed, the contacts would have another tag attached to it. So if the parameter was named "Audience A" and pushed to Mailchimp and later on another batch is pushed Mailchimp with the same name. The size of "Audience A" goes up. If it was named "Audience A" when it was pushed to Mailchimp the first time and then later on it was changed to "Audience B" and pushed out to Mailchimp, the overlapping contacts would have both "Audience A" & "Audience B" tagged to them.

Go to Mailchimp and create a campaign or go to an existing campaign that you would like to use the audience on

4. Select recipients of the Mailchimp campaign

Under the “To” section, click the “edit recipient” button.

For the “audience” drop-down, select the audience that is connected to Meiro. In this example, it is “MEIRO.IO GENERAL”.

For the “segment/tag”  drop-down field, select the name of the audience that you exported from Meiro.

The exported audience from Meiro can be found under your Mailchimp Audience < Tags