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Segment export: Google Ad Manager

How to export your segmented customers to Google Ad Manager

Prerequisites

Prerequisites

Before you can upload the identifiers, work with your account manager to: 

  1. Locate and submit your network code. Find your network code in Ad Manager under Admin > Global settings > Network code. The name of the Google Storage bucket where the segments will be uploaded is gdfp_cookieupload_[Ad Manager network code]
  2. Ensure that you've created an active first-party audience segment with which you want to associate the identifiers.
  3. Create a Google Group that contains all Google Accounts that will have access to upload and view files.

Warning: Expect to wait up to 24 hours from the time of segment creation to the time when you can perform the batch upload.

    Learn more: Refer to the Google documentation here for more information.

    How it works

    After the export is performed in Meiro Business Explorer, the segments are loaded to the Google Cloud Storage bucket that is connected to the Google Ad Manager account. 

    After the segment was loaded to the Google Cloud Storage bucket successfully, Google loads the identifiers to the Audience and generates a log file in a separate Google Cloud Storage bucket within the next 24 hours.

    The full process is explained in more details below:

    Set up destination parameters

    Google Ad Manager export destination has two parameters: Audience ID and Segment Name.

    Audience ID (required)

    Refers to the ID of the Audience (or list_id) in Google Ad Manager to which segment should be loaded.

    Segments Name (required)

    The required parameter for organizing export files in the Google Cloud Storage bucket. Used for constructing prefixes for the files which contain identifiers from the exported segment. 

     

    It is possible to modify the rules of constructing the prefix, the example of the full path can be: <bucket>/<YYYYMMDD>/segment=<segment_name>/<identifier>/<file_name>.csv.

     

     

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    Segment export

    After parameters are set and you export the segment, the CSV file with exported attributes is sent to Meiro Integration for further processing.

    The format of the exported segment:
    customer_entity_id, exported attribute_1, exported attribute_2,... , where exported_attribute_X is an attribute calculated for the identifier sent to Google Ad Manager.
    Google Ad Manager supported identifiers:

    The Meiro Integrations segment file is cleaned and prepared for the format required by Google Ad Manager: separate files for each identifier with 2 columns: identifier, list_id

    Learn more: About file format and requirements here.

    After processing, these files are exported to Google Cloud Storage bucket with the name gdfp_cookieupload_[Ad Manager network code]

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    What happens next?

    After the segments are exported to the Google Cloud Storage bucket, within the next 24 hours Google Ad Manager will send the identifiers to the chosen Audience and generate the logs. The logs are saved into gdfp_cookieupload_result_[Ad Manager network code]/ bucket with the same prefix and name as the file with the identifiers and the suffix .fail or .success.

    Remember: Most of the files will have .fail suffix, as files are named as .success only if all identifiers were uploaded successfully. 

    Remeber: Each time Google Ads Manager makes a full load to the audience and resets the expiration settings for all identifiers.

     

     

     

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