Setup guide: export to Facebook Audience

The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team

Prerequisite

The Facebook destination needs to be set within the Administration/Entities/Destination tab.

The prerequisite is that the export destination needs to be first created by the Meiro team and within the Meiro Integrations.

Learn more: about how to set Facebook Audience destination in Meiro Integrations.

Set up

The destination can be set in the Meiro Business Explorer in the Administration/Entities/Destination tab.

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations, with the CDP component responsible for the data load:

Check Destination ID in Meiro Integrations:

Insert Destination ID in the Meiro Business Explorer.

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data library/Destination tab, segment detail)

Description (optional)

It is possible to add a description to the destination. The description will be displayed in the Data library/ Destination tab.

Icon (required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/ Attributes, Sources and Destinations tabs, segments, and customer profiles).

Exported attributes

(required)

Exported attributes are attributes that will be exported to the destinations.

The full list of possible attributes to export to Facebook Ads includes:

First name
Last name
Phone number
Email
Advertising ID

Facebook loader requires at least one of the following attributes to create an audience:

Email
Phone number
Advertising ID

First name and last name are optional, but the more information available, the better the match rate in Facebook Business Manager.

Learn more: Please refer to the Best practices when using customer information for a Custom Audience article by Facebook.

Mandatory attributes

(required)

Mandatory attributes are attributes that must be present to export to the destinations.

For Facebook export that will be one of the following:

Email address
Phone number
Advertising ID

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter:

Audience Name

(required)

Facebook destination requires setting up an Audience Name parameter. A business user would need to fill in to export a segment to Facebook Audience.

Learn more: The audience is a selected group of your customers that you wish to communicate with. To learn about Facebook audiences please refer to the official Facebook documentation.

Meiro Integration key: audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled to export to Facebook.

Value from list: not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled to export to Facebook.

Example: As in the screenshot above audience_name will refer to Meiro Integrations workspace, while for business users in Meiro Business Explorer segment exports, this field will be visible as "Audience name". It will be a required field, without a drop-down and user input required.

Parameter:

Audience ID

(required)

The Audience ID parameter will specify which audience will be updated (you can get that ID from the URL in Facebook Business Manager).

If the Audience ID is not specified, a new audience will be created.

Meiro Integration key: fb_audience_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience ID

The name will be displayed for the user in the segments export parameter section.

Required field: not ticked

This field is optional to be filled to export to Facebook.

Value from list: not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled to export to Facebook.

Parameter: Ad Account ID (optional)

Applicable for clients with multiple Facebook Ad accounts. This parameter allows user to choose which ad account to send the audience to.

Meiro Integration key: fb_ad_account_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: FB Ad Account ID

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled to export to Facebook.

Value from list: ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled to export to Facebook.

Parameter: Retention Days (optional)

The number of days before the audience expires, and is removed. It can be set up for 180 days. If left blank, the audience does not have an expiry date. It is usable only when a new audience is created.

Meiro Integration key: retention_days

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience retention days (max 180)

The name will be displayed for the user in the segments export parameter section.

Required field: not ticked

This field is optional to be filled to export to Facebook.

Value from list: not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled to export to Facebook.

Remember: You can set up multiple audiences to export different segments with different setups.

Learn more: about how to export segments to Facebook Audiences from this article.