Problems with large customer entities and how to investigate them

Problems with large customer entities

When a customer entities grows large, the following might occur:

1. Some attributes will be missing values.
2. Some customers will be unsearchable based on attributes such as e-mail due to 1.
3. Some customers will not be able to be segmented due to 1.
4. Some customers will not be able to be sent to exports due to 1.

Investigating large customer entities

Other than the QA checks that you can do here , you can follow these steps as a guide in investigating a customer entity that has grown too large.