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Segment exports: TikTok

Prerequisites


 

To export to TikTok, this destination must be set by the administrator. 


After segmenting the audience, go to the Exports section where you should be able to find to which destination is currently possible to export the segment (It is possible to set more exports, but it requires the help of the Meiro team).

Export settings

Exportable

Exportable shows how many customers will be exported to your destination.


This number is defined by the conditions you choose to segment the audience but also by mandatory attributes that have been set up by the administrator (that must be present to export to your destination).


For example, if you segment 1000 profiles but only 10 profiles have mandatory attributes present, only those 10 will be exported to your destination.


Mandatory attributes are visible in the Data tab/ Sources & Destinations tab.


For exports to Tiktok, the mandatory attribute are:

IDFA (Apple Advertising ID) and/ or GA_ID (Google Advertising ID).


Customers who do not have these attributes known, will not be exported to TikTok.

 

Remember: the audience will be available in the TikTok account within 24 hours after it's exported.

Parameters






Advertiser ID (required)

Advertiser ID can be found on TikTok Business Center under Assets -> Advertiser accounts. Then select the advertiser account and the Account ID (TikTok layout) = Advertiser ID.


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Audience Name 
The Audience Name will be visible in the TikTok environment after export. 

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Audience ID

To update an existing audience, specify the Audience ID parameter as well.

The Audience ID can be found by selecting the audience under Assets -> Audiences. The Audience ID can be found on the audience page.

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TikTok environment


Access TikTok Ads Manager by clicking on the Ads Manager in the list of Advertiser accounts. After that, go to Assets -> Audiences to find the list of exported audiences. The type of export will be Custom Audience Customer File.


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Learn more: about Custom Audiences

FAQ

1. Does export create a new audience or update an existing one? Export creates a new audience each time, there is no possibility to update existing audiences.