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Segment export: The Trade Desk

Learn from this article:

How to export to The Trade Desk


How to export to The Trade Desk

1. Create an export

Segment audience and go to Destinations section. Name your Trade Desk export. Name is for your reference within Meiro Business Explorer. 

See what number of customers will be exported to your destination. Remember this number is defined not only by conditions you choose to segment but also by mandatory attributes that have been set up by the administrator (that must be present in order to export to your destination). 

For example, if you segment 1000 customers but only 10 have mandatory attributes present, only those 10 will be exported to your destination. 

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2. Set parameters

Remember to insert an audience ID from Trade Desk. 

If various segments are scheduled to the same audience they will upsert the results. 

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3. Export

Set up a schedule (optional), then your export will run on scheduled time.

It is also possible to export manually your segment (optional). 

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Remember: At any time you can also delete your destination if you wish to. 


Mandatory and exported attribute for the Trade Desk

Mandatory (that needs to be present  in order to export) and exported attribute (that will be exported) for Trade Desk destinations are "Trade Desk ID" and "Device ID" (at least one attribute should be set)". To check which attributes have been set, please go to the Data tab/ Sources & Destinations tab

How long does the export take?

Export happens in real-time, usually, it is a matter of minutes.