Segment export: Sklik

Sklik is an online advertising platform for seznam.cz. It is a popular platform used in the Czech Republic. Seznam holds one of the largest shares of the search engine market in the Czech Republic. On Sklik, Seznam offers a highly-optimized online advertising platform. Advertisements will be displayed on Seznam’s search results page. They will also be on Seznam’s partner networks’ websites, which accounts for large portions of the internet traffic in the Czech. With Sklik’s integration, your brand can be seen on both search and display networks. 

You can connect Meiro with Sklik’s component to create a full marketing stack platform. With Meiro, you can use Sklik’s component for importing contacts(emails) to Sklik’s retargeting list. Sklik search connector can be used to target the correct audience. With this combination, you can start an omnichannel customer activation. It allows you to communicate with your customers at the best moment of their customer journey by showing them fully personalized content.

Upon integration with Sklik, you can also export your audience. This can help you get a complete overview of all your data. This will help you improve your business to cater to your customers’ needs.

Here’s how you can export a segmented audience to Sklik:

Prerequisites

To export to Sklik, this destination must be set by the administrator.

The Retargeting Terms and Conditions must also be accepted in Sklik.
To do so:
1. Log in to your Sklik where you want to load audiences.
2. Go to Tools -> Retargeting
3. Create a new audience list. There will be a pop-up prompting you to accept the Retargeting Terms and Conditions. Accept the Terms and Conditions.

Export segmented audience to Sklik

1. Select Exports section
2. Add Audience ID
3. Add Audience name
4. Select parameters
5. Manual export
6. Schedule export
7. Paste audience ID and save parameter

FAQ

What will happen when you export an audience with no parameter?

1. Audience ID is provided but does not exist: will result in an error state. 2. Audience ID is not provided but audience name is provided: a new audience with this name will be created. 3. Audience ID is provided and is correct: incremental export into the current audience will happen (for this case, it doesn't matter whether the audience name is empty, identical with some other entry, or is new - the ID takes precedence). Remember: Currently, the audience ID can only be found in the URL of the opened audience in Sklik.