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Segment export: Google DV360 Customer Match Audience



Google DV360 Customer Match Audience destination needs to be set by the administrator (Meiro team).


Learn more: about how to set Google DV360 Customer Match Audience in Meiro Integrations and Meiro Business Explorer.

Export audiences segmented in Meiro Business Explorer to Google DV360 Customer Match Audience. Check the results of your campaign back in Meiro (segment customers you sent the campaign to and check its insights and customer profiles).

Export to Google DV360 platform

Exports tab setting

Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience and mandatory attributes set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those 10 will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.


For exports to Google DV360, the mandatory attribute is:

  • Email address or
  • Phone number

Audience Name (required)
The name will be visible in Google DV360 as the name of the exported audience.


Audience ID (optional)
"Audience ID" defines which audience will be updated or if a new audience will be created:

  • If the Audience ID is left empty, then a new audience ID will be created.
  • If you fill in an existing DV360 Audience ID (which can be obtained from the DV360 platform), that audience will be updated incrementally.

Retention Days (required)

The number of days to retain before the audience expires and is removed. You can now set this value only for new audiences. Retention days will not apply to existing audiences.

The highest retention days u can set is up to 540 days.

Learn more: about DV360 Retention days (Audience list recency) here.


How long does matching between exports from Meiro and Google DV360 Customer Match Audience take?

Depending on the size of the exported audience, matching can take anything from minutes to single-digit hours. 


Update with the interface of Google DV360 can take up to 24 hours, though. 


In case of doubt, please check with the Meiro team. 

Will Google DV360 Customer Match Audience be updated automatically when I schedule export on a regular basis from Meiro?

Yes, the audience created from Meiro should be updated automatically by Google DV360. 

Will the upload of the events be incremental or overwrite existing audiences?

The load of the events is incremental to the same audience ID.