Segment export: Google DV360 Customer Match Audience

Prerequisite

Google DV360 Customer Match Audience destination needs to be set by the administrator (Meiro team).

Learn more: about how to set Google DV360 Customer Match Audience in Meiro Integrations and Meiro Business Explorer.

Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience and mandatory attributes set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those 10 will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Google DV360, the mandatory attribute is:

• Email address or
• Phone number
  

Audience Name (required)
The name will be visible in Google DV360 as the name of the exported audience.

Audience ID (optional)
"Audience ID" defines which audience will be updated or if a new audience will be created:

• If the Audience ID is left empty, then a new audience ID will be created.
• If you fill in an existing DV360 Audience ID (which can be obtained from the DV360 platform), that audience will be updated incrementally.
  

Retention Days (required)

The number of days to retain before the audience expires and is removed. You can now set this value only for new audiences. Retention days will not apply to existing audiences.

The highest retention days u can set is up to 540 days.

Learn more: about DV360 Retention days (Audience list recency) here.