ePrivacy and GPDR Cookie Consent by Cookie Consent

Segment export: Google Analytics, Google Ads and more

Learn from this article:

Prerequisite

Export to Google Analytics and Google Ads

FAQs

Prerequisite

To export to Google Analytics, Google Ads, Google Ad Manager, or other Google services, you need to have Google Analytics set by the administrator.

Export to Google Analytics and Google Ads

1. Create segment with Google Client ID

 

Create your segment, select attributes and conditions. 

 

Exported customers need to have a Google Client ID that enables matching between Meiro and Google.  Google Client ID (external_id_ga cookie) should be set together with implementing Meiro Events SDK on the website.  It could be set as an attribute by an analyst that is setting up Meiro or set as a mandatory export attribute for the export. The best practice can be decided together with the Meiro administrator. 

Below example of Google Client ID set as attribute in the segment:

segment-client-ID.png

2. Choose Destination

Choose Audience Name that will be visible in Google Analytics.

01.png

3. Click on the Export button

 

4.Google Analytics, find your exported audience under the Realtime/ Events sections

The parameter name of your choice will be visible in Google Analytics as Event Action, together with Event Category indicating Meiro. 

 

To be able to see the audience in the Realtime/Events section you need to uncheck the "Exclude all hits from known bots and spiders" box (Admin/ View Settings section).

bot-filtering.png

After that, you should be able to see the exported audience in your Event List. 

meiro-audience.png

Warning: If you do not see your parameter within Google Analytics, contact Meiro team.

 

Warning: The number of Events WILL NOT be equal to exportable customer profiles in Meiro Business Explorer. It is because "events" are not unique customer profiles as in Meiro Business Explorer.

 

 

Remember:  You need to uncheck the bot filtering in Google Analytics to be able to receive the events from Meiro Business Explorer as the events are coming over via server-to-server communication (from Meiro server to Google Analytics server). Hence, Google considers them as “bots”.

If you do not want to disable it on the main view, you can create another view and disable it there.

 

5.Create a new audience in Google Analytics to keep updating it from Meiro Business Explorer

 

In Google Analytics go to Admin >

Property >

Audience Definitions >

Audiences >

Create New Audience.

 

Choose Conditions >

Fitler Users >

Include >

Event Action>

contains>

{parameter_name} (this should be exactly the same name as it was chosen for an export parameter within the exported segment in Meiro Business Explorer)> Apply

02.png

 

For the example mentioned above, the parameter in Meiro would be AII GIDs-website visit.

03.png

6. Name your audience. 

 

In the screenshot below the name is "AII GIDs- website visitors". Then click on the "Next step".

 

04.png

7. Export your audience to Google Ads

 

Set Audience Destination as Google Ads> Publish

 

GA.png

 

Remember: Export from Meiro to Google Analytics happens in real-time.  Export from Google Analytics to Google Ads takes up to 24 hours. 

8. Create a remarketing campaign

 

Directly from Google Analytics create remarketing ads or log into Google Ads.

 

Remember: To target your customer audience, you can create display ads only.

 

To find your audience, you may need to inser its name in the search box.

image.png

Ad-Group1.png

While your audience is synchronizing, you can prepare your creatives and text.

05.png

Learn more: This is the Support Link to compare Google Analytics free and Google Analytics 360.

Learn more: Explore more topics of limits in Google Analytics and Google Analytics 360 with Bounteous blog, Blast Analytics blog, Optimize Smart Blog.

 

 

9. See results 

 

 

Results.png

To check your remarketing ads create a segment based on your UTM parameters. In the example below the UTM Campaign is google_id_test.

Remember: Please keep in mind that your database attributes can be named slightly different (as naming is customized for each client). Therefore if in doubt, please contact the Meiro team for details. 

check-utm-parameters.png

Look at your customer profiles to learn more about the results of your campaign.

For example, here you can see that the last campaign was sent on 07.08.2020 to this customer, and this as well that customer re-visited website (after days of being inactive):

timeline.png

This will be visible also within the attribute for that customer, together with other available attributes for that particular customer.

attributes.png

 

 

 

 

 

 

 

 

FAQs

What information will be exported (mandatory, exported attributes)?

In order to export to Google Analytics destination- value for  attribute "GA ID" needs to be known. This is both mandatory (need to export) and exported attributes (the one that is exported).

 

The event for each member of the segment will be sent to the so-called Measurement Protocol.

Measurement Protocol is an API with no authentication that accepts all events collected by Meiro Events SDKs of Google Analytics (meaning all page views, transactions, etc.).

 

Number of exported events in Google Analytics is different to the number I see in 'Exportable" section in Meiro Business Explorer

"Exportable" number in Meiro Business Explorer refers to a unique customer profile (stitched by Meiro unique identity resolution algorithm) that will be exported to the destination.

At the same time they are not  counted in the same way as "events" in Google Analytics.

Therefore "exportable" and "events" numbers WILL BE different and likely not matching. 

MBE exportable.pngGA events.png

 

Limits

There is no limit on how fast and how many events one can send to this API.

There is a limit on how many events will be processed for an account. For example, for Google Analytics it is 10M events per month.  

Please learn about limitations in the Google documentation.

Audience duration

It is not possible to remove people from the audience. Once the audience is sent, it stays there.

 

Remember: The person is removed from the audience after a specified period of time. This can be defined while setting up the audience as "Membership duration".  Membership duration can vary from 1 day to 540 days.

 

If you set the value to 7 days, create a new audience, and send the events for all members, the audience will be active to target for 7 days.

If within these 7 days one sends the event of membership to the audience again, the clock resets and a new 7 days period starts running.

Once an audience is created and until events are sent with the same name from CDP to Measurement Protocol, the load is incremental. 

For example, for an audience with a membership duration of 7 days, today 10 people audience was exported, tomorrow 30 people audience, so it will be considered as 40 altogether. On the 7th day after the first export, it will have a size of 30 people (as 10 people will not be included anymore, their membership was defined for 7 days), but a day after will reset to  0 again (as membership expires for all the audience).

 

Does it work in real-time?

 

Export from Meiro to Google analytics happens in real-time. 

Export from Google Analytics to Google Ads takes up to 24 hours. 

 

 

How to set Google Ads?

 

Google Ads are managed through Google Analytics account, they do not have to be set within Meiro Business Explorer.

 

Learn more: To learn how to send the audience to  Google Ads, please go to this article.

 

Available destinations through Google

List of Google destinations where the custom audience can be exported: 

    • Google search
    • Display advertising (Google Ads Display, Google Ads RLSA, Display & Video 360, Google Ad Manager)
    • Services like Google Optimize, Google Analytics

Learn more: from Google documentation here.