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Segment export: Google Ads Customer Match Audience


Google Ads Customer Match Audience destination needs to be set by the administrator (Meiro team).

Learn more about how to set Google Ads Customer Match Audience in Meiro Integrations, and Meiro Business Explorer.

Export audiences segmented in Meiro Business Explorer directly to the Google Ads platform. Create custom anonymous audiences to target audiences further through Google Ads platforms. Check the results of your campaign back in Meiro (segment customers you sent the campaign to and check its insights and customer profiles).

Export to Google Ads platform

Exports tab setting


Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience but also by mandatory attributes set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those ten will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Google Ads Customer Match, the mandatory attribute should be the same as the exported attribute. It can be any of these attributes:

  • Email
  • Phone Number
  • Mobile Device ID
  • Third-Party User ID


Audience ID (optional)

"Audience ID" defines which audience will be updated or if a new audience will be created:
  • If the Audience ID is left empty, then a new audience ID will be created.
  • If you fill in an existing Audience ID (which is the List ID in Google Ads), then the new audience will be added to the existing audience.

Audience Name (required)

  • The name will be visible in Google Ads as the name of the exported audience.

Retention Days (optional)

The number of days a user's cookie stays in the audience list since its most recent addition to the list. This parameter can be set to any value between 0 and 540; the default value is 30.

  • This number is visible in the Google Ads audience. It appears as the membership period.

Google Ads environment

1. Google Ads:

Find the  audience you have exported

To find the audience you have exported, navigate to Audience Manager under Tools and Settings in your Google Ads account.

2. Filter for your audience

Under Segments, you can filter for your segment by its List ID, Creation Date or Segment Name

3. Match rate and audience information

Click into your desired segment, you will be able to see detailed segment information like

  • Upload history (under Segment Members)

  • Match rate

  • Eligible channels that you can use the segments for


What to do if you do not see the segment ID param in audiences?

1. Go to your Google Analytics 4 Admin section. Click on "Audiences" -> Create a new custom audience.


2. Under "Include users when," select "across all sessions."



3. Add a new condition and find meiro_segment.


4. Click 'Add parameter' and type segment_id. Choose "Use arbitrary param".



5. Select the 'Contains' condition and enter the specific segment ID exported to GA4 (e.g., "75"). 


6. Apply the changes to save your custom audience.


How long does it take to export? 

Export happens in real-time, and usually, it is a matter of minutes.

How long does matching between exports from Meiro and Google Ads take?

Depending on the size of the exported audience, matching can take anything from 24 to 48 hours.

In case of doubt, please check with the Meiro team. 

Will Google Ads Audience be updated automatically when I schedule export on a regular basis from Meiro? 

Yes, the audience will be updated automatically in Google Ads. 

Will the upload of the events be incremental or overwrite existing audiences?

The load of the events is incremental to the same Audience ID. Please note that the cookie will be in the Google Ads Audience for the number of days defined in the Retention Days.