ePrivacy and GPDR Cookie Consent by Cookie Consent

Meiro Business Explorer

All of your customer data: connected and activated.

Introduction

Introduction

Introduction to Meiro Business Explorer

Meiro Business Explorer is a platform that enables to: 

meiro-cdp-intro-01.jpg
Data source

A data source can be any source that collects customer data (online shop, marketing tool etc.)

 

A full list of available data sources is in the  Data tab, Sources/ Destination tab.

Attribute

Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns etc). Based on attributes is possible to segment customers, see insights for this particular audience or activate data.

 

A full list of all attributes can be found under the Data tab/ Attributes tab

Event

Events are behaviors of a customer. It is information about the actions that a customer has performed and when it was performed. Events are used in single customer profiles timelines, to show activities of customers. 

 

A full list of all events can be found under the Data tab/ Attributes tab.

 

 

Chromium: version 58 or newer

Google Chrome: version 58 or newer

Microsoft Edge: version 16 or newer

Mozilla Firefox: version 54 or newer

Safari: version 10.1 or newer

 

Getting started

Segment builder: tutorials, explanations & tips

Not sure what is what? Check it out in the glossary

 

 

Customer-view-3.png

 

 

Introduction

Where to start

Product tour

When you first log in to Meiro Business Explorer, you will notice the Product Guide. It brings you through learning scenarios.

meiro-cdp-where-to-start-01.jpg

The tour can be skipped or reactivated at any time simply by clicking the “?” sign on the top menu.

meiro-cdp-where-to-start-03.jpg
Info messages

Find info messages explaining more difficult concepts.

1.jpg

User documentation

To dive deeper into the Meiro Business Explorer we recommend reading the user documentation:

Introduction

User Interface

Getting Started

Segment builder: tutorials, explanations & tips

Segment exports: tutorials, explanations & tips

Administrator's guide

FAQ

New releases and product updates

Product blog

Product releases

 

 

 

 

 

 

 

Introduction

Glossary: what is what in Meiro Business Explorer

 

Attribute

Attributes are characteristics of a customer (e.g. information about personal data, revenue spent and opened campaigns, lifetime value etc). It is possible to group (segment) customers based on attributes. For each customer profile it is possible to see known attributes available. A full list of available attributes across the customers can be found in the Data/ Attributes tab. 

 

Learn more: Segment: attributes & conditions, parenthesis, exclusion.

 

Data-tab-Attributes-tab.png

Condition

A condition is a rule that specifies an attribute in the segment or insights.

 

Learn more: Segment: attributes & conditions, parenthesis, exclusion

 

Segments-Detail-Conditions.png

Customer entity

An entity is a single unit for which one can apply the rules of a segment. Can be a person, company.

 

Data destination

A data destination can be any tool that can store customer data (database, CSV file, advertising platform).  A list of all connected data destinations can be found in the Data/Sources/ Destination tab.